Tina Davis

Tina Davis Email and Phone Number

Creative, Design, & Product Development Director »» Transformational Leader »» Trend & Design Influencer @ RAK Porcelain USA - Professional
new york, new york, united states
Tina Davis's Location
Cincinnati Metropolitan Area, United States
About Tina Davis

As a product design and development leader, I have spent the past 20+ years providing passionate creative direction, championing innovations and ‘firsts,’ ensuring categories and products aligned with existing and emerging trends, and representing the Voice of the Customer in every line and SKU. Working with notable industry giants including Libbey and Anchor Hocking, I have developed a reputation as an intentional leader, someone able to set clear expectations, nurture the development of my team, and provide the creativity and thought leadership to excel in an increasingly competitive marketplace.★ ★ ★Spending the past 8+ years with Libbey, I have progressed through increasingly accountable positions ranging from product marketing management to creative design leadership, and now, creative direction for product marketing and trends. During my initial years, I infused products with unprecedented creativity, revitalized stagnant offerings, and initiated strategic partnerships to truly understand and represent the customer. Completely transforming foodservice and retail product lines early in my journey, I was asked to cascade those same efforts across the company’s entire product portfolio.★ ★ ★As a Creative Design Manager, I drove business through product design and development, impacting all categories within foodservice, retail, and B2B channels in the U.S., Canada, and LATAM. In just 36 months, my team and I delivered almost $100M in new product revenue, maximized product profitability through value engineering, developed best practices-based methodologies to report on key trends, and built a high-performance organization with enviable creative talent. During this time, I also represented the U.S. on the Global Design and Innovation Center of Excellence team.★ ★ ★Amid the early days of the pandemic, Libbey created a position for me that would capitalize on my expertise in product design and development, trend awareness, marketing, and creative direction. Setting the stage for long-term product development, I was counted on to provide global trend insights in a rapidly changing climate. In addition, I worked diligently to protect brand equity and Libby’s legacy through creation of a design archive, built a new Internship Program to attract top new talent, and drove the planning and execution of domestic and international trade events, ensuring our brand, story, product vision, and creative pillars were at the forefront of our efforts.

Tina Davis's Current Company Details
RAK Porcelain USA - Professional

Rak Porcelain Usa - Professional

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Creative, Design, & Product Development Director »» Transformational Leader »» Trend & Design Influencer
new york, new york, united states
Employees:
13
Tina Davis Work Experience Details
  • Rak Porcelain Usa - Professional
    Director Of Strategic Partnerships
    Rak Porcelain Usa - Professional Jan 2024 - Present
    Cincinnati Metropolitan Area
  • Libbey Inc.
    Creative Direction, Product Marketing & Trends
    Libbey Inc. 2020 - Jan 2024
    Columbus, Ohio Metropolitan Area
    »» Asked to step into a brand new and purposefully created role—titled Senior Analyst, Product Marketing & Trends—during an incredibly challenging time in the industry reeling from the impact of the pandemic on foodservice providers. Provided global trend insights to drive product development and revenue growth across Retail, Foodservice, and B2B.»» Marshall the company’s product development process, collaborating with sales, marketing, and related teams to translate customer requirements into winning product designs, overseeing work streams to drive efficiency and effectiveness.»» Communicated company, product, and creative differentiators through domestic and international trade shows, establishing strategic messaging, layouts, and merchandising to represent lifestyle, design, color, and fashion trends.»» Developed a thriving Internship Program, serving as the primary contact for 6-8 interns annually, leading the marketing organization in sourcing, interviewing, and selecting top students to build a vibrant talent pipeline.»» Protected brand equity and legacy through the implementation and administration of Libbey’s Design Archive, an internal database housing more than 100 years of design files and catalogs for easy reference and design inspiration.
  • Libbey Inc.
    Creative Design Manager
    Libbey Inc. 2017 - 2020
    Toledo, Ohio Metropolitan Area
    »» Promoted to replicate prior results across all categories—beverageware, dinnerware, flatware, serveware, floral, and candle—within Foodservice, Retail, and B2B channels for the U.S., Canada, and LATAM markets.»» Delivered $97M+ in new product revenue in just 36 months, surpassing aggressive growth targets by leveraging global travel data to inform the customer and secure adoption of creative product design and development.»» Represented the U.S. on the Global Design and Innovation Center of Excellence team, canvassing and researching trends in Milan, Paris, and London, and staying abreast of fashion, design, food, beverage, and restaurant trends.»» Worked diligently to maximize product profitability through value engineering and the development of special programs for key customers, requiring close collaboration and coordination across sales, marketing, and production teams.»» Hand-selected to launch the company’s Central Ohio Digital and Design Practice, building the office infrastructure including physical layout and design, branding, and décor, proving pivotal to securing 15 top creative talent.»» Developed a methodology providing key trend reporting across all channels and categories, enabling increased transparency with distributors and customers, and allowing for the prioritization of product and category initiatives.»» Established a high-performance organization with top-performing talent able to deliver unprecedented creativity, translate corporate visions across brands and product initiatives, and do so while achieving nonnegotiable objectives.
  • Libbey Inc.
    Product Marketing Manager
    Libbey Inc. 2015 - 2017
    Toledo, Ohio Metropolitan Area
    »» Hired to breathe new life into a stagnant category including foodservice and retail product lines—dinnerware, flatware, and serveware—working in collaboration with designers and end users to infuse products with unprecedented creativity.»» Initiated strategic partnerships with executive chefs, restaurant leadership teams, and distributors, designing and developing product lines to support new brands and menu launches, including a $3.5M Red Lobster rollout.»» Established inaugural vendor relationships across Europe and Asia—key to developing revenue-generating product lines—and closely monitored the performance of an expansive network of domestic and international vendors.»» Designed and developed the first and only antimicrobial dinnerware line in the marketplace, incorporating Microban™ technology to enable product launch into Libbey's new Healthcare channel.
  • Anchor Hocking
    Product Manager, Tabletop
    Anchor Hocking 2012 - 2015
    Columbus, Ohio Metropolitan Area
    »» Recruited to drive tabletop category growth through product development, assortment management, and improved packaging, bringing innovative and creative ideas to the organization to elevate design aesthetic and category position.»» Charged with transforming multiple tabletop categories and brands within the B2C and B2B channels—representing $65M+ in sales over 1,000+ SKUs—across beverageware, dinnerware, serveware, flatware, storage, candle, and floral.»» Conducted in-depth market and trend analysis across key channels and client accounts, uncovering growth opportunities, and acting swiftly to capitalize on emerging trends impacting products, assortments, and packaging.»» Orchestrated the development of a suite of marketing collateral and materials critical to go-to-market efforts, creating first-time training tools, sell sheets, catalog and online copy, labeling, and accompanying graphics.
  • Hampton Forge Ltd
    Product Manager
    Hampton Forge Ltd 2011 - 2012
    Eatontown, New Jersey, United States
    »» Managed the product lifecycle for flatware and cutlery lines, defining the overarching product vision, ensuring the achievement of customer requirements, and leading a team of graphic and industrial designers in the delivery of a strong product portfolio.»» Designed and executed market research to measure consumer sentiment toward existing products and potential designs, analyzing data to uncover profitable opportunities, and delivering strategic and actionable product development recommendations.»» Cascaded category and brand insights to inform product design, sourcing, samples, branding, and packaging creation.»» Served as a brand ambassador while planning, managing, and executing all retail trade shows—New York Tabletop, Ambiente, and Chicago Housewares—involving team leadership, sampling, signage, merchandising, and follow-up.
  • Fitness Factory Health Clubs
    Group Fitness Director / Head Personal Trainer
    Fitness Factory Health Clubs 2003 - 2011
    Palisades Park, New Jersey, United States
    »» Initially engaged part-time (2003-2008) as a Fitness Instructor and Personal Trainer, earning promotion to a full-time leadership role (2008-2011). »» Developed and led group fitness programs; hired, trained, and managed an extensive team of fitness professionals; directed daily operations and budgeting; drove new business; and maintained a solid client following.
  • Homescents Inc.
    Vice President Product Development
    Homescents Inc. 2002 - 2008
    New York City Metropolitan Area
    »» Represented the Voice of the Customer, managing a sales organization and playing an active role in key account meetings—with such clients as Bed Bath and Beyond, Party City, and Avon—leveraging insights to develop new categories.»» Identified strategic growth opportunities and spearheaded the design and development of home accent categories and products, focusing on candle, fragrance, home décor, and private label goods. »» Negotiated with factories to ensure service level agreement compliance, alignment with product specifications, and achievement of availability, distribution, pricing, and delivery deadlines.»» Achieved 225%+ revenue growth in 5 years, championing products from initial ideation through production, interpreting visual concepts, sketches, and designs to bring products to clients at the leading edge of consumer and market trends.
  • Jo-Ann Stores, Llc.
    Buyer
    Jo-Ann Stores, Llc. 2000 - 2002
    Cleveland/Akron, Ohio Area
    »» Managed buying for categories generating $35M-$150M+ in annual sales—candles and holders, home accents, home fragrance, stationery, seasonal merchandise, and more—defining product assortments for more than 1,000 stores.»» Drove the achievement of sales, margin, and sell-through objectives, maintaining leading-edge awareness of market trends and consumer preferences, and influencing product development and selection, marketing, SKU optimization, and merchandising.»» Built solid and sustainable relationships with global vendors, performing in-depth analysis to negotiate profitable buys, drive product quality, align product delivery with seasonal trends, and negotiate cost-competitive contracts.
  • Joann Stores
    Assistant Buyer
    Joann Stores 1997 - 2000

Tina Davis Education Details

Frequently Asked Questions about Tina Davis

What company does Tina Davis work for?

Tina Davis works for Rak Porcelain Usa - Professional

What is Tina Davis's role at the current company?

Tina Davis's current role is Creative, Design, & Product Development Director »» Transformational Leader »» Trend & Design Influencer.

What schools did Tina Davis attend?

Tina Davis attended Fashion Institute Of Technology, Bowling Green State University.

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