Tina Davis Email & Phone Number

Cincinnati Metropolitan Area

Columbus, Ohio Metropolitan Area

»» Asked to step into a brand new and purposefully created role—titled Senior Analyst, Product Marketing & Trends—during an incredibly challenging time in the industry reeling from the impact of the pandemic on foodservice providers. Provided global trend insights to drive product development and revenue growth across Retail, Foodservice, and B2B.»» Marshall the company’s product development process, collaborating with sales, marketing, and related teams to translate customer requirements into winning product designs, overseeing work streams to drive efficiency and effectiveness.»» Communicated company, product, and creative differentiators through domestic and international trade shows, establishing strategic messaging, layouts, and merchandising to represent lifestyle, design, color, and fashion trends.»» Developed a thriving Internship Program, serving as the primary contact for 6-8 interns annually, leading the marketing organization in sourcing, interviewing, and selecting top students to build a vibrant talent pipeline.»» Protected brand equity and legacy through the implementation and administration of Libbey’s Design Archive, an internal database housing more than 100 years of design files and catalogs for easy reference and design inspiration.

Toledo, Ohio Metropolitan Area

»» Promoted to replicate prior results across all categories—beverageware, dinnerware, flatware, serveware, floral, and candle—within Foodservice, Retail, and B2B channels for the U.S., Canada, and LATAM markets.»» Delivered $97M+ in new product revenue in just 36 months, surpassing aggressive growth targets by leveraging global travel data to inform the customer and secure adoption of creative product design and development.»» Represented the U.S. on the Global Design and Innovation Center of Excellence team, canvassing and researching trends in Milan, Paris, and London, and staying abreast of fashion, design, food, beverage, and restaurant trends.»» Worked diligently to maximize product profitability through value engineering and the development of special programs for key customers, requiring close collaboration and coordination across sales, marketing, and production teams.»» Hand-selected to launch the company’s Central Ohio Digital and Design Practice, building the office infrastructure including physical layout and design, branding, and décor, proving pivotal to securing 15 top creative talent.»» Developed a methodology providing key trend reporting across all channels and categories, enabling increased transparency with distributors and customers, and allowing for the prioritization of product and category initiatives.»» Established a high-performance organization with top-performing talent able to deliver unprecedented creativity, translate corporate visions across brands and product initiatives, and do so while achieving nonnegotiable objectives.

Toledo, Ohio Metropolitan Area

»» Hired to breathe new life into a stagnant category including foodservice and retail product lines—dinnerware, flatware, and serveware—working in collaboration with designers and end users to infuse products with unprecedented creativity.»» Initiated strategic partnerships with executive chefs, restaurant leadership teams, and distributors, designing and developing product lines to support new brands and menu launches, including a $3.5M Red Lobster rollout.»» Established inaugural vendor relationships across Europe and Asia—key to developing revenue-generating product lines—and closely monitored the performance of an expansive network of domestic and international vendors.»» Designed and developed the first and only antimicrobial dinnerware line in the marketplace, incorporating Microban™ technology to enable product launch into Libbey's new Healthcare channel.

Columbus, Ohio Metropolitan Area

»» Recruited to drive tabletop category growth through product development, assortment management, and improved packaging, bringing innovative and creative ideas to the organization to elevate design aesthetic and category position.»» Charged with transforming multiple tabletop categories and brands within the B2C and B2B channels—representing $65M+ in sales over 1,000+ SKUs—across beverageware, dinnerware, serveware, flatware, storage, candle, and floral.»» Conducted in-depth market and trend analysis across key channels and client accounts, uncovering growth opportunities, and acting swiftly to capitalize on emerging trends impacting products, assortments, and packaging.»» Orchestrated the development of a suite of marketing collateral and materials critical to go-to-market efforts, creating first-time training tools, sell sheets, catalog and online copy, labeling, and accompanying graphics.

Eatontown, New Jersey, United States

»» Managed the product lifecycle for flatware and cutlery lines, defining the overarching product vision, ensuring the achievement of customer requirements, and leading a team of graphic and industrial designers in the delivery of a strong product portfolio.»» Designed and executed market research to measure consumer sentiment toward existing products and potential designs, analyzing data to uncover profitable opportunities, and delivering strategic and actionable product development recommendations.»» Cascaded category and brand insights to inform product design, sourcing, samples, branding, and packaging creation.»» Served as a brand ambassador while planning, managing, and executing all retail trade shows—New York Tabletop, Ambiente, and Chicago Housewares—involving team leadership, sampling, signage, merchandising, and follow-up.

Palisades Park, New Jersey, United States

»» Initially engaged part-time (2003-2008) as a Fitness Instructor and Personal Trainer, earning promotion to a full-time leadership role (2008-2011). »» Developed and led group fitness programs; hired, trained, and managed an extensive team of fitness professionals; directed daily operations and budgeting; drove new business; and maintained a solid client following.

New York City Metropolitan Area

»» Represented the Voice of the Customer, managing a sales organization and playing an active role in key account meetings—with such clients as Bed Bath and Beyond, Party City, and Avon—leveraging insights to develop new categories.»» Identified strategic growth opportunities and spearheaded the design and development of home accent categories and products, focusing on candle, fragrance, home décor, and private label goods. »» Negotiated with factories to ensure service level agreement compliance, alignment with product specifications, and achievement of availability, distribution, pricing, and delivery deadlines.»» Achieved 225%+ revenue growth in 5 years, championing products from initial ideation through production, interpreting visual concepts, sketches, and designs to bring products to clients at the leading edge of consumer and market trends.

Cleveland/Akron, Ohio Area

»» Managed buying for categories generating $35M-$150M+ in annual sales—candles and holders, home accents, home fragrance, stationery, seasonal merchandise, and more—defining product assortments for more than 1,000 stores.»» Drove the achievement of sales, margin, and sell-through objectives, maintaining leading-edge awareness of market trends and consumer preferences, and influencing product development and selection, marketing, SKU optimization, and merchandising.»» Built solid and sustainable relationships with global vendors, performing in-depth analysis to negotiate profitable buys, drive product quality, align product delivery with seasonal trends, and negotiate cost-competitive contracts.

Associate Of Arts - Aa, Apparel Design

Bachelor Of Arts - Ba, Fashion Merchandising, Fine Art Minor