I started first as a consultant in 2022 and then came on full-time in April of 2023 as Director of Marketing. At Numonix, a leading provider of call recording and quality management solutions, I leveraged a mix of digital and traditional marketing tactics, including SEO, PPC, social media, content marketing, events, and email marketing.I worked closely with cross-functional teams to develop messaging that resonated with target audiences, analyze market trends, and identify customer needs. I also used analytics to measure campaign performance and make data-driven decisions to optimize results.

Provide client marketing team leadership to oversee campaign execution projects end-to-end. Manage project plan, budget, structure, schedule and staffing requirements, including IBM and Client employees and 3rd party vendors. Maintain the broad vision required for executing a project, including strategic thinking and leadership, to increase business satisfaction through cohesive strategies while contributing thought leadership. Working with the Client Innovation Team based in Buffalo, NY.

As global alliances marketing manager for Video Conferencing at Logitech, I oversaw the onboarding, management, and support of new alliance partners joining the Logitech Collaboration Program (LCP). I assisted in planning, managing, and executing joint marketing activities with our Alliance partners including new product releases, events, and web projects.

As a Senior Partner Development Manager, my focus was to identify and engage the community of referral partners to understand and leverage all of the MTBC family of company resources that were available to grow their business. This included marketing support and channels for brand awareness while providing clients with access to our Revenue Cycle Management services (maximize revenues, reduce expenses, increase collections), Practice Management (streamline workflows & reduce operating costs), Telehealth (video doctor-patient encounters) and Electronic Health Records (flexible clinical tools for a variety of specialties).

Key stakeholder in business development and marketing of MTBC Health and IPS Group Purchasing Organization consisting of nearly 1500 medical practices with 5000 providers nationwide. I drive the messaging, content, research, go-to-market plan, supplier relationships and overall marketing strategy for the GPO and other cornerstone products.

Elevate CallCabinet brand within Telecommunications industry through deployment of strategic marketing plan including digital media, press releases and implementation of partner marketing strategy

Lead on two EIQ top revenue producing brands to grow awareness and sponsorship revenue. Implemented strategic marketing plan for events-based growth as well as monthly sponsorship revenues. Successfully increased digital engagement by doubling open rates and click through rates on digital messages.

Worked with North American Marketing to develop an annual tradeshow event calendar and preparations, identified potential speaking opportunities at events, created individual event plans, and acted as publicist. Strategized with VP Marketing North American to develop and execute comprehensive social media activity and growth strategy across, partners, vendors and end users. Identified and built alliance marketing relationships, including joint event and promotional activities. Served as the primary liaison between HQ and NA for marketing automation activities.

Developed and maintained annual tradeshow event calendar. Handled all elements of event preparation including strategies for exhibit booth demos, attendance and products featured. Created individual event plans; including detailing event activities, schedule, deliverables and deadlines. Managed inventory of exhibition materials, booth fixtures, displays, banners etc. Contributed to event budgeting, planning and development. Managed and tracked events and marketing expenditures to budget.

• Reviewed, consolidated, and closed Singapore and NCO Division Financials in Oracle.• Managed Sarbanes Oxley, SOX documentation, and coordinated with Audit Teams.• Acted as US & Latin America Regional Trainer for Travel and Expense Reporting System for over 200 employees overseeing their migration and adoption of new ERP platform.

Contract Accounting-Customer & project setup (including cost/GP estimate).Accounts Payable-Developed A/P process and procedures, resolved aged payables issues, and trained A/P staff.Accounts Receivable-Prepared customer invoicing in both QuickBooks and client e-invoicing systems, performed collections review and follow up.Process cash receipts timely & accurately to the proper customer account.Prepare weekly A/R and A/P aging reports for analysis and commentary.Prepared and submitted month-end reports such as P&L, BS & monthly sales report.Prepared reconciliations of multiple bank accounts, balance sheet accounts.Ensure compliance with all UTC internal control requirements.Assist Controller in annual GAAP assessments, updating desk procedures & remediation activities resulting for GAAP assessment.Fixed Asset Management-Record and maintain all fixed asset purchases, retirements, impairments and depreciation on the fixed asset register.

A/R - Recorded approximately $45k in receivables weekly, averaging 15 checks with 300 payment receiptsA/P - Received / reviewed 30 invoices weekly which detailed 200+ projectsA/R & A/P - Obtained necessary account application and approvals, averaging 600 transactions processed weekly, utilizing QuickBooksInput weekly payroll bank transfers for Paychex ranging from 10k-15k and reviewed for accuracyPerformed monthly, quarterly and annual bank reconciliations for 4 business accounts.Reviewed G/L, balance sheet, P & L reports and recorded journal entries.Oversaw compliance in contracts, employee database and procedures by implementing policy and procedures manualSupervised and trained staff of four subordinates while offering direct support to Management team of 4, 26 Home Depot Locations and 15 crews.

Expedited payments for both national and international vendors within Oracle system (Processed $1 million in forecasted expenditures per week) Maintained Aging Reports, Payment Register and resolved payment issuesAudited coding and accuracy of account usageAssisted Accounting Manager with month end and year end closePerformed account reconciliations for Chapter 11 filingAided in Sarbanes Oxley audits, process / procedural evaluations and development

A/P Processed T&E expense reports, entry of invoices, purchase orders, local/regional checking, utilizing SAPA/R, Maintained customer accounts, entry of invoices, set up billing plans, utilizing SAPReviewed P & L and GL with Operations manager to ensure correct account application and profits Performed order entry and contract management for sales, services and warranty.

Executed incoming service requests, customer complaints/needsDrafted detailed reporting in billings, weekly job progress reportsMaintained time and material billings