Senior executive focused in developing business within online and traditional entertainment companies, media and lifestyle brands.Experienced in team management, multi-platform strategies, strategic partnerships, new business development and SaaS. Proficient in managing, interpreting and implementing digital, social and traditional market research, consumer affinity analysis and segmentation for sales, and converting big data into big marketing and promotions. Excels in developing and executing market strategies and media campaigns in B2B and B2C, and improving client relationships. Working knowledge of digital and major media marketing, cross promotion and product & content development. Clients have included: Universal, WMG, Sony, Disney, Billboard, Motorola, Viacom, iHeartRadio, CBS, ABC, Sirius/XM, Microsoft, Apple, AOL, Yahoo!Strengths include strategic planning, developing, directing and motivating cross-functional teams, and managing P&L. Highly creative, inventive, energetic, scrappy and resourceful.Specialties:Business DevelopmentStrategic PartnershipsLicensingTeam Leadership & ManagementOnline and Brand StrategiesConsumer PromotionsCross-Functional CommunicationsSaaS Sales & DevelopmentBrand GrowthEntertainment MarketingClient and Agency Relationships
Listed skills include Strategic Partnerships, Digital Marketing, Music Industry, Advertising, and 43 others.