The Sales Enablement Collective exists to create a space to help individuals and organizations drive company-wide alignment around sales enablement as the scalable, sustainable source of business growth.

Find my eBooks and audio learning recordings on https://bookboon.com/en/search?query=tjeerd+veninga-Sales by Numbers - Perfect your e-mail, calls and conversations - step by step, 2024-Verkoop Recepten - Stap voor Stap Succesvoller in Sales, 2024-Optimism at Work - Confidently Achieve Any Goal Together, 2023

Built a vibrant sales enablement program from scratch. Introduced training, coaching and a dynamic sales enablement platform; making sure people do their best work and have fun doing it!-Hired and managed an energetic and mighty sales enablement team -Introduced a sales onboarding program - 2 week ramp up + 30/60/90 days paths - that focused on quickly ramping up new hires on product knowledge, sales tools productivity, processes and effective customer conversations.-SDR Productivity: Workshops on Writing the perfect message, Placing the perfect call and Building the perfect cadence-AE Productivity: Rolled out a Vibrant Sales Enablement Platform providing 24/7 enablement support, sales collateral and information to prepare for upcoming customer conversations. Product training, social selling workshops-Sales Kick Off and event management -Ad hoc Training to support multiple acquisitions, product launches and new initiatives throughout the year

Optimizely enables customers to create content that wows and powers their commerce business & run experiments at scale. Running the EMEA program, I worked on:-Sales productivity: Coaching, training and certification programs -Business transformation: Training and coaching to ensure commercial success through disruptive changes in go to market strategy (i.e., changes in value proposition, target audience, new customer conversations)-Sales Tools productivity: Rolled out training on core sales tools and resources-Reporting: built and rolled out advanced reporting with up to date, live, data – 100% usage throughout the sales organization

Responsible for the Cybersecurity and IBM training portfolios, Innovation of Learning, Benelux region.Designed and ran The Cybersecurity Career Conference to generate demand.

As Microsoft went through a Digital Transformation, taking all products and solutions to the cloud, while also changing the transaction model, the worldwide sales and marketing team had to quickly learn how to effectively land the company’s new value propositions. Built and led a Sales Training and Coaching program to enable the field organization to study and practice for upcoming customer conversations. Budget responsibility: $1+Million, 15 people (vendor) team.• Helped Microsoft establish a coaching culture where none had existed before, delivering 30K coaching sessions per year. • Awarded Challenger Award for building the ‘Always On’ readiness channel, reducing content production time from 6 weeks to 24 hours.

Customer satisfaction is influenced significantly by the skill levels of customers’ IT staff. Led a community of Microsoft Certified Trainers and professional trainers external to Microsoft. Organized and presented on 3 ‘Get on The Bus’ tours (USA, Europe) in cross-collaboration with the Windows and Office marketing teams. Promoting Training and Certification career opportunities and presented Windows 7 pre-launch.• Established over 90% annual renewal rate.• Received Gold Star Award for accelerating and expanding the trainer community’s capacity to train customers.• By introducing a worldwide conference and event series (supported by a virtual conference platform and blog) enabled the trainers to ramp up on new technology – quicker and more efficiently. • Achieved trainer community (and revenue) growth from 10K to 18K Microsoft Certified Trainers.

Built and launched the Campaign Factory which enabled 3K business partners to download and customize (i.e. adding logo, contact details) marketing collateral. Drove training campaigns targeting IT PROs and Developers. Speaker at the Worldwide Partner Conference.• Modified and marketed the Campaign Factory, which was ultimately leveraged by over 90% of business partners. • Drove several compliance campaigns, boosting channel quality and profitability.• Twice named Field Marketing Manager of the year for work on the Campaign Factory and Compliance campaigns.

Led partner development for 50 partners. Speaker at the Worldwide Partner Conference.• Achieved revenue of $11M per year.• Received Bull's Eye Award for exceeding revenue targets by 27%.• Received Gold Star and Commercial Software awards for supporting sales teams on competitive wins