Everything I write is based on the principle you achieve a lot more when the people you’re talking to understand what you’re saying, and better still like what they hear.Simple stuff really. But it works.I’m a heavyweight copywriter with over 20 years experience of writing for top agencies and household brands. Before that I worked for TSB, Pearl Assurance, Abbey National and Bank of Ireland in various senior marketing roles.I’ve developed brand positioning and TOV guidelines for some serious players and helped some of London’s top agencies pitch for new clients. So if you’ve got a couple of minutes to spare, take a look at my portfolio. Who knows, it might inspire you to call me.My clients cover every sector, big and small, global to local, private and public, across all channels and touch points.So if you’re looking for someone who is bright, creative, fast and flexible with bags of experience, give me a shout. It’s what gets me out of bed in the morning.