• Worked in the media-buying department on a major automotive corporation’s account. • Executed a summer-long project, where we developed a full marketing plan for a gaming console's launch. • Conducted in-depth market and customer research, formulated a marketing strategy, held focus groups, and proposed a media-buying schedule to support and promote the new product. • Consulted various divisions within Initiative to find the most effective ways to go about developing a marketing plan for a product launch. • Utilized numerous market research databases to retrieve information about the target segment for the console.