Taylor Fulton Email & Phone Number

Indianapolis, Indiana, United States

As Homefield's digital copywriter, I work closely with our digital design and apparel teams to tell the stories of our vintage collegiate apparel designs. For the apparel team, I synthesize their research and design references into thoughtful product copy, so customers understand the history of what we've designed. From there, the digital design and marketing teams look to me to supplement their visuals with copy for email, social, event promo materials, etc., to best engage our audiences.Furthermore, I work regularly in Shopify to create and schedule products for launch, as well as maintain and update product pages and page templates to assist in product education and customer experience. I also work closely with our operations team to ensure products are ready for launch across our internal and external platforms.

Buffalo, New York, United States

At Oxford Pennant, I managed projects in the design phase for incoming collaboration opportunities and custom projects, reporting to the Creative Director, Art Director, and Director of Special Projects on design direction and execution. Additionally, I triaged customer service inquiries for all custom projects, tracking pieces from the design queue through production and fulfillment, and also created customer service templates and snippets in HubSpot that matched Oxford’s style and tone. Lastly, for larger collaborations, I communicated closely with high-profile clients and brands, supporting account managers in building/adhering to project timelines, sending proofs and concepts, and invoicing.

As the Assistant Director of Admissions Marketing for Degree Programs, I supported the marketing and communications efforts of the UVA Darden Admissions team via analytics and reporting. I compiled monthly newsletters for prospects for the MBA and Executive program formats, managed lead imports into the CRM and identified trends that informed data-driven decision making for marketing and event efforts.

As the Marketing Operations Coordinator, I oversaw all technical components of our various marketing projects and campaigns. I managed the technical aspects of our marketing systems (HubSpot, Drift, Trello, ZoomInfo, etc.), with an emphasis on building process, monitoring metrics, and ensuring data quality for marketing contacts in our database. This role expanded upon the process alignment work that I started as Mongoose's Data Coordinator, and increased my ownership of marketing tech processes for our organization.

Buffalo/Niagara, New York Area

In this role, I processed account renewals in HubSpot CRM to support the Client Success and Operations teams, and consulted with departments and the CRM Manager on automation projects in HubSpot that support the health of our database. I also managed live chat triage and administration of Drift conversational software on our website, and provided recommendations for its usage. This multifaceted role supported cross-departmental alignment for our internal operations.

Buffalo/Niagara, New York Area

I supported graduate enrollment operations in the College of Arts and Sciences through the entire admissions cycle (recruitment, admission, yield, matriculation). Additionally, I served as the College's Communications Lead for our implementation of Slate, liaising with other academic units during regular training and work sessions, while also facilitating onboarding for the College's new users. Lastly, I created the College's application review flow (bin structure, review forms, etc.) for 29 departments and their 50+ degree programs, each with different review processes.

Buffalo/Niagara, New York Area

I counseled a broad range of prospective undergraduate students and families on freshman and transfer admission to the university via in-person visits, on-site admissions consultations, and high school visit opportunities. I also managed competitive recruitment territories (including out-of-state) and reviewed applications from students in those regions, to support the institution's ambitious enrollment goals.

Ann Arbor, Mi

I represented the University of Michigan via 60-90 minute tours of Central Campus, provided excellent customer service to a diverse body of students and guests, and engaged in on-the-spot troubleshooting to address route safety and accessibility.

Ann Arbor, Mi

I assisted with various marketing projects and tasks essential to the goals of UMS in promoting its various visiting artists and performances during the 2015-16 season, including social media promotion on Twitter and email marketing efforts.