Melissa Walsh Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

- Developed, tested and fielded surveys using Qualtrics to address corporate, category and brand level initiatives- Processed survey data through SPSS to create Powerpoint presentations containing actionable insights and trends - Recruited and coordinated customers for various market research efforts (interviews, usability studies and focus groups)- Analyzed secondary data and utilize vendor tools to support company strategic projects and stakeholders’ requests

Tampa/St. Petersburg, Florida Area

- Managed an account with a $3.4 million media budget and client projects within agency to meet media vendor deadlines - Developed creative briefs explaining strategic goals and background for the agency to implement creative solutions- Reported monthly trends and performance of digital components to measure key performance indicators- Maintained regular positive client communication and attend to questions and issues as needed- Produced presentation materials including charts, tables and creative visuals for monthly board meetings

- Administered home office surveys using Qualtrics to measure the utilization of the services being provided for the firm- Built brand standard survey reports to highlight findings for managers in order to improve their internal structure- Created competitive intelligence pieces to evaluate firms for recruiters to use in conversation with potential advisors - Executed queries using SQL basics for survey distribution and competitive recruiting purposes to financial advisors

- Conducted research regarding the financial institution division and present findings to a senior manager- Assisted with annual United Way campaign achieving a record-high donation of $2.36 million in associate pledges- Quantified the relationship between advisor profitability and production retention for the planning and strategy team- Performed competitor analysis of company executives and their social media content to determine best practices- Prepared inventory analysis to define and enhance product offering best suitable for financial advisors - Demonstrated how to use Prezi, a presentation software, including its features and benefits to senior leaders- Investigated propositions for financial advisors on how they can target and retain Gen X clients through verbal interviews

St. Petersburg, Fl

- Coached gymnastics to children of ages 3-13, including bars, beam, floor and vault events for future competitions- Managed and processed money payments while attending to customer service needs- Tracked money weekly for the facility, consisting of over 250 accounts in the gymnastics and swimming program

St. Petersburg, Fl

•Drafted creative briefs, production schedules, and monthly reports for clients in the hospitality industry•Analyzed demographic click-thru rates and monitored traffic for client’s websites in Google Analytics•Collected market data to strategically develop next steps to increase the company’s success and growth•Opened jobs in the project management software, Workamajig for internal communication purposes