Michael Tobin Email & Phone Number

New York, NY, US

• Returned to Macy’s to lead exciting program to modernize POS, clienteling and digital outreach, High touch selling and contact center tools under a Unified Commerce vision and strategy.
• Cloud first, common business logic embedded microservices, AI/ML capabilities, CX/UX led design.
• POS: Delivered strategy/vision, RFP Vendor Selection, and leading implementation with ownership of functional/Product, experience and store readiness and change management.
• Clienteling/Outreach: Delivered strategy vision, RFP, and vendor selection.
• Contact center: 80% migrated to new user experience resulting in improved colleague and customer satisfaction and substantial savings.

Assisting technology companies targeting the retail industry including “go to market” strategies, strategic account planning and product direction.

New York, NY, US

• As a senior executive for an iconic $25B retailer, I directed an 80-person team of product management professionals who defined a customer-centric product experience across all points of contact, from brick and mortar.
• As the executive sponsor, I spearheaded the planning, design, implementation, and launch of Macy’s “Buy Online, Ship to Store” program, which delivered sales of $183MM in 2018 and $411MM in 2019.
• I Led a full-lifecycle project to overhaul the company’s Store Tasking and Workload Management Systems. This program combined over 60 applications into a unified framework with an Android multi-function device.
• I conducted the pilot project for Macy’s first Point of Sale (POS) self-checkout kiosks at six stores. The test sites exceeded planned performance metrics by 20%, and the program quickly expanded to over 30 locations.
• Created the strategy and project plan to migrate in-house developed inventory and order management systems running on mainframe platforms to a modern, Cloud-based, microservices oriented, unified architecture.

Bradenton, FL, US

Reporting to both the president and chief marketing officer, I was held accountable for the full Profit and Loss (P&L) of Beall’s eCommerce business. I supervised a staff of 80 marketing and eCommerce professionals who drove the transformation from multiple silo channels to a seamless, customer-centered, digital experience for the company’s retail clients..

New York, NY, US

I was recruited to build a new organization under the company’s Chief Strategy and Innovation Officer. This group was tasked with using Agile methods to research, identify, and develop novel strategies, processes, and systems with the potential to transform the way the company conducts business. Working across functional boundaries, the Strategy and.

New York, NY, US

Reporting to Macy’s Chief Omnichannel Officer, I acted as the program sponsor and Steering Committee leader for Macy’s Omnichannel 2.0 Strategy/Transformation program. That project delivered a five-year vision, detailed roadmap, and investment plan to guide the company’s evolution to a customer-centric retailer. I devised ways to leverage Omnichannel.

New York, NY, US

As a direct report to the president of macys.com, I championed the company’s eCommerce Accelerated Growth Strategy (AGS) program, which provided the overall vision and annual operational roadmap for macys.com’s Web and mobile eCommerce site experience. The AGS program combined Macy’s online and brick and mortar presence into an integrated Omnichannel.

New York, NY, US

In this position I was the business owner in charge of the macys.com Website, including Web development, content creation, production, and managing the reservation/fulfillment operation teams. I headed up the development program to update and enhance the Website’s features and functions. This consisted of evaluating and selecting platform vendors, defining.

New York, NY, US

In this role I was answerable for all aspects of Federated’s order management/reservation and fulfillment systems for both the direct to consumer and in-store businesses. I coordinated a project that spanned multiple organizations to modernize and enhance the underlying technology supporting the ordering and fulfillment applications. I was also a key.

GB

New York, NY, US

AP, store Systems/POS/Product Management

Mba, Marketing And It

Ba, Political Science