Toby Clark Email & Phone Number

London, GB

London, England, United Kingdom

Sydney, Australia

Sydney, Australia

I was known for my rigorous arguments, and a healthy disrespect for the assumptions and myths that plague our industry. Skeptical, but never cynical – I championed marketing science and behavioural economics to ensure our creative output did what it needed to do for clients.The lead strategist on a range of clients, I partnered with business leads to run.

Sydney

I became a proud ‘generalist’ within the planning department, converting from my ‘specialist’ background in social media. This path to broader brand and communications planning meant I had an innate appreciation of the channel nuances that are often overlooked. I also honed my grasp of data, but avoided the “data planner” label because I see it as a.

I started my journey in the Clemenger Group at this earned media agency, mainly advising in a social media planning capacity on BBDO’s clients (hence the later switch). It was a combination of maximising the reach of campaigns, but also selling in social strategies across its client-base. I learnt how social is the most honest measure of how interesting an.

I joined this PR agency on its ‘grad scheme’, focused on consumer brands as a social specialist. I observed the harsh reality that is ‘earned media’ for brands – and learnt how hard it is to build positive sentiment, but how easily negative perception comes. To this day, I have a bias towards ideas that will get people talking, and am sensitive to anything.

I co-founded this marketing consultancy with my father whilst at university. Its core offering was organisational auditing and management consultancy for adolescent marketing companies.

First Class Honours, Management B.Sc

Mathematics, Geography, Business Studies, A Levels