Todd Gray Email & Phone Number

Lake Zurich, Illinois, United States

ECHO Incorporated is a leading manufacturer of professional-grade, high performance outdoor power equipment for commercial and homeowner use.

NCAA Swimming & Diving 2017 - Present• NCAA Division 1 Men’s Championships (2023)• NCAA Division 2 Men’s & Women’s Championships (2023)• University Athletic Association (UAA) Conference Championship (2024)USA Swimming 2016 – Present• Certifications o Stroke & Turn – N2 Certified o Referee/Deck Referee – LSC Certified o Starter – LSC Certified o Administrative Official – LSC CertifiedIllinois High School Association (IHSA) 2012-Present• Certified (C) official• Boy’s State Diving Referee (2024)• Girl’s State Diving Referee (2023)• Sectional Meet Referee (2021-Present)YMCA Swimming 2011 – 2021• Level 2 Certified Official• Illinois YMCA Long Course State Championship Meet Referee (2016 & 2018)• Chicago YMCA District Championship Meet Referee (2018)• Chicago YMCA District Championship Meet Director (2017)• Chicago YMCA District Committee Chairman (2016-2017)• Illinois YMCA Swimming State Committee (2016-2017)

Chicago, Il

Designed and implemented strategic and operational plans which created best-in-class operations, drove growth, and delivered a world-class customer experience for 250+ domestic retail locations.• Led a cross functional team of six (6) in the sourcing and implementation of a workforce management tool to reduce operational inefficiencies in creating monthly staff schedules. Created and implemented a “Phased Market Readiness” model to drive adoption rates through the development of playbooks, scheduling guidelines, best practices, and user trainings for 274 domestic stores and field leadership teams. • Orchestrated the deployment of customer traffic technology and operations dashboard in 254 locations $259K under budget which resulted in a 6% increase in average revenue per user (ARPU), and 3% increase in sales conversion.• Because of increasing shrink levels in our 274 domestic corporate locations, I spearheaded an operational analysis of store shrink and created the “Own Your Own Operations” model to break down complex processes into actionable tasks which resulted in an 88% reduction in shrink within a year.• Without a new store onboarding process, stores openings were delayed. Utilizing my “Sales Readiness” model, I constructed a critical path timeline and workflows for 16-key business partners. As a result, the new store onboarding process started 45 days prior to the scheduled opening date of the location.• Faced with increased overtime payroll spend due to extending hours of operation during the holidays, I conducted an operational review of customer traffic, conversion rates and store staffing levels over a 3-year period for 250+ retail locations. As a result, overtime payroll was reduced by $152K through reducing the number of days locations would be open an additiona1 3 hours or more. See Recommendations for the full quote from Chelsea Skallerup.

Downers Grove, Illinois

Formulated retail strategy for 75+ locations to maximize top-line sales and profitability. Built pipeline of opportunities to generate business growth. Directed retail operational support team of 2 in the creation of merchandising plans, product mixes, pricing structures, marketing plans, and business implementation for new and existing locations. • Because of sales pressures, I overhauled Aramark’s first state-wide ecommerce program with the Indiana Department of Corrections through the implementation of a “Price Elasticity Demand” model and the creation of a “Share of Stomach” feedback model which resulted in 377% increase in year over year sales through new price points and product offerings.• Developed a mobile food pantry that sold prepared meals and commissary items to visitors, correctional employees, and offenders at the Lansing (KS) Correctional Facility which produced $204K in top-line sales and $20K in additional commissions to the facility in the first 41 weeks of operation.See Recommendations for the full quote from Peter Czimback.

Oak Brook, Illinois

Executed site evaluations, competitive analysis, and developed growth plans to grow the Ace Rental Place program with Ace Retailers. Advised Ace Retailers in equipment selection, marketing strategies, and verticals to optimize profitability. Trained Ace Retailers in operational procedures, processes, financial reporting, and product knowledge.• Signed 140 domestic Ace Hardware stores to the Ace Rental Place program which generated $420K in membership income and $70K in yearly renewal income.• Within the first year, negotiated an industry-exclusive 12-month dating opening stock order program with 26 vendors which resulted in $8M+ in equipment purchases and $240K in annual vendor rebates from 2004 to 2008. • Created the “Rent the Equipment, Sell the Project” business model including equipment mix, department décor, product signage, operational playbooks, plan-o-grams, and marketing materials. Model was piloted in 10 domestic Ace locations and produced sales to equity ratio $0.36 higher than the American Rental Association national average.• Consulted with 30 Ace Retailers who were no longer seeing growth in their rental program and implemented the “10 Myths of the Ace Rental Place” marketing model which resulted in an average revenue growth of 12% in each location.• Reengineered the 3-day Ace Rental Place training program with an increased focus on financial acumen, marketing activities, department operations and product knowledge.

Oak Brook, Illinois

Drove niche business performance at 100+ rental and 80+ commercial and industrial locations by working closely with Ace Retailers. Analyzed business performance, including equipment utilization, and generated action plans to achieve results. Performed market analysis for potential locations, as well as competitive business analysis.• Generated $138K in membership income and $24K in yearly renewal income by signing 28 domestic Ace Hardware stores to the Ace Commercial/Industrial program and 18 domestic locations to the Ace Rental Place program.

Oak Brook, Illinois

Designed and delivered training programs, training videos, and computer-based training. Developed project budgets and revenue forecasts and oversaw financial, administrative, and creative aspects for training programs. Sourced and negotiated products and/or services. Facilitated training programs and seminars. Led a team of 2 training coordinators to effectively deliver training events. • Developed and implemented the “Management 101” leadership series for Ace Retailers and their leadership teams which was attended by over 950 participants and generated a net profit of $259K in 18-months.• When facing declining attendance and profits, completely reengineered the “Plumbing and Electrical” training program by sourcing a new training vendor and developing materials with focus on product knowledge, selling skills and “hands-on” training. Secured $52K in net profits in first year after launch.• Designed and developed the “Be Our Guest” customer service training video series and study guides to help Ace Retailers deliver a world class customer experience.

Mba, Business Administration

B.S., Radio/Television, Business

Activities and Societies: Phi Delta Theta Fraternity (Secretary, Pledge Trainer, House Manager), Men's Varsity Swim Team, WAJC 104.5 FM.

Graduate Certificate, Human Resource Management