Tasked with overseeing the business strategy and business processes of the company. Developing an inclusive strategic plan and strategy by collaborating with the leadership team, board, and executive. Collaborating with CEO to develop a capital plan in line with the strategy. Analyzing market dynamics, market share changes, product line performance, and competitive intelligence. Identifying key projects, joint ventures, potential and other strategic partnership opportunities.

Responsibilities include analyzing property performance, market research and developing strategies to increase profit margins.

Developed accounts by mapping specific business and buying tendencies. Maintain organized and professional plan for correspondence. Promote awareness to corporate, incentive and association markets via travel to respective regions in the country providing presentations and personal sales calls. Maintain communication/relationship with specific assigned region, as well as other FS hotels toward achieving pre-determined revenue goal. Create and execute direct sales plan specific to market assignment.

Responsible for driving top line revenue for customary sales, through direct sales efforts, related segments to include group & volume transient and is responsible for overseeing and managing area sales activities for 3 hotels. Expected to stay ahead of market trends and help monitor market share movement through ongoing competitive hotel analysis. Also, responsible for growing existing accounts and generating new business to ensure that Room revenues and Catering revenues meet or exceed budget in order to maximize revenue and profits, and to improve the hotel’s performance in the marketplace.

Managed daily operations of Front of House service and sales. Interviewed, hired, trained and supervised restaurant staff. Marketing strategy development and implementation. Ensured restaurant, bar and kitchen and complied with sanitation and safety standards. Created seasonal outlet and banquet menus