Todd Branson Email & Phone Number

El Reno, OK, US

El Reno, Oklahoma, United States

El Reno, Oklahoma, United States

Mustang, OK

Global

Oklahoma City, Oklahoma Area

• Managed daily activities and office operations
• Reduced costs in executing programs for both nonprofit interests within the Stockyards City family of organizations
• Redesigned the digital and print collateral of the district to attract new customers
• Separated and reorganized the budgets for both nonprofit organizations to create new promotional and charitable channels
• Worked with local organizations, community outreach non-profits and the Oklahoma City Chamber of Commerce to bring new awareness to the rich history of the Stockyards City district
• Consistently worked with the Oklahoma City Planning Department to responsibly execute the Business Improvement District (BID) in accordance with the businesses and the City

Oklahoma City, Oklahoma

• Redirected the focus of the Museum's Western Heritage component with a target to raise funds for national events and Museum progress
• Integrated major equine and western heritage organizations to promote the mission of the National Cowboy Museum to a larger audience
• Enhanced the Western Heritage Society to increase participation and Museum engagement
• Worked with local organizations, community outreach non-profits and the Oklahoma City Chamber of Commerce to bring new awareness to Museum activities
• Connected with new donors to the Museum and provided new opportunities to current donors to remain involved

Oklahoma City, Oklahoma Area

• Directed all marketing activities including digital advertising, print advertising, banner placement, promotional booth design and a complete redesign of the branding, logo, and colors that appealed to members and.
• Orchestrated the development of the first style guide; development was executed following an extensive review of a demographic study.
• Led a marketing campaign that grew the National Reining Horse Association’s membership to nearly 5% in one year (largest growth since 2008) through successful marketing, messaging, image presence and program advancement.
• Developed a comprehensive map for members to find a reining professional led by NRHA’s Professionals Committee (membership grew from 200+ to more than 1790 Professionals).
• Executed the first ever educational seminar for NRHA Professionals.
• Initiated the redesign of NRHA’s logo, branding, and image.

Amarillo, Texas Area

Promoted to guide AQHA’s Youth Department including its diverse services, leadership development and competitive activities. Conceived then led the creation and development of a major new web-based initiative to totally transform how children engage with horses in their formative years – igniting a lifelong love affair with horses and the entire equine.

Constructed the American Quarter Horse Foundation’s first text donation campaign during the world’s largest single breed horse show (All American Quarter Horse Congress - Columbus, Ohio). Researched customer engagement techniques then led integral studies and work to research and launch one of the most comprehensive video properties in the horse industry..

Led new and existing event marketing campaigns across the U.S. Responsible for marketing the events, managing ticketing options, designing collateral, plus paid and earned print, radio, television promotion and media coverage. Revamped messaging and ad development and conducted research to reduce costs and increase meaningful engagement. Efforts proved.

Brand Development, advertising, event marketing, web development (Flash, HTML video and web books), membership growth and development, member services creative design, marketing plan development and creative direction

Hired to resurrect a declining county program. Assisted in the creation of a Committee/Foundation Board to build a Youth Center in Anadarko, revamped the county 4-H Foundation, and re-energized the core group of volunteer leaders. Developed new technologies to connect classrooms with agriculture based programs plus new pathways to connect families with.