Todd Markusic Email & Phone Number

Rochester, Mi, Us

New Plymouth, Id, Us

Leading the research efforts for a privately owned SaaS company that is a leader in transportation technology and freight matching solutions.

Detroit, Mi, Us

Teach a graduate-level marketing research course to students in the University’s MBA program.

Detroit, Michigan, Us

Member of the Market Intelligence team supporting the Rock Family of Companies with a strong focus on helping to grow Rocket Auto.

Paris, Fr

Managed the Ipsos Mobility Navigator syndicated program focused on Autonomous, Connected Car, EVs and Shared Mobility.✓ Led ad hoc research studies that leveraged traditional and new methodologies for clients that included GM, Ford, FCA, Bose, Harman Kardon, Quicken Loans, Panasonic, and Volvo with annual revenue of $1.5M.✓ Promoted to Vice President for results delivered in growing business with General Motors, Ford, SCI, and Bose clients.Successfully tested 300+ product concepts over two years.✓ Relaunched and managed a large-scale syndicated study that focused on disruption in mobility (Navigator). Recognized CASE SME in this segment (CASE) after delivering a 200% sales growth in year one.✓ Worked with GM in developing a customer journey map that identified and prioritized customer pain points and moments that matter. Findings shared with CEO led to numerous process improvements within the GM organization

Supported the group’s Vice President and sales staff through the research, documentation, and analysis of sales data totaling more than $10 billion annually. ✓ Monitored and forecasted sales, developed sales tools, and conducted analysis into team performance relative to sales and profit targets.✓ Improved efficiency and accuracy of company sales fleet sales forecasts by 20%.✓ Executed incentive, vehicle profitability, and new order analysis for use by the C-suite in improving the efficiency and accuracy of company sales fleet forecast.✓ Created customized sales tools that improve the effectiveness of sales calls and strategies.

Farmington Hills, Michigan, Us

Led research efforts that supported account teams in the development of metrics for determining the impact of the firm’s public relations programs through primary and secondary research into client insights and key competitors.✓ Developed the company’s first social media research process. ✓ Established the framework that led to the formation of the company’s Digital Media group. ✓ Provided the critical information used in the development of pitch strategies for multimillion-dollar PR opportunities with Nissan and 23andMe.

London, England, Gb

Managed the design and execution of research projects that aided in the vehicle design decision-making process.✓ Primary responsibilities included product and feature clinic management and project management for the company’s Quality Function Deployment (QFD) process.✓ Directed the ground floor research efforts that drove decision-making for the launch of the 2017 Chrysler Pacifica.✓ Developed standard voice-of-the-customer requirements deployed across both the Chrysler and Fiat organizations.

Troy, Mi, Us

Held P&L responsibility for three practice areas – Marine, Motorcycle, and Commercial Trucks – and all associated research projects. Provided thought leadership on all projects and efforts to expanding the client base.

Owned and operated 4 retail stores

Troy, Mi, Us

Royal Oak, Michigan, Us

Ba, Economics And Management

Ms, Marketing