I'm an engineer working in the marketing automation team at Whitbread/Premier Inn. I use an adobe marketing stack, with Adobe Analytics, Launch, and Target for A/B testing. I'm also proficient in multiple programming languages, with 3 years of experience in Python, SQL and Javascript.In my time at Whitbread I've been focused on improving the quality of our marketing analytics code base, optimising our digital marketing bidding algorithms, and developing A/B tests to improve conversion rate on the Premier Inn site, where tests I have solely developed have helped drive over £35 million in increased annual revenue.I'm keen on moving fast and prototyping solutions to complex problems, using my skills in data engineering, data science and programming.
Premier Inn
View- Website:
- premierinn.com/gb/en/business.html
- Employees:
- 6653
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Lead Experimentation EngineerPremier InnLondon, Gb -
Senior Marketing Automation EngineerPremier Inn Jul 2024 - PresentLondon Area, United KingdomFocused on development of new A/B tests for the Premier Inn site and other marketing tech and analytics work. -
Marketing Technology & Automation EngineerPremier Inn Aug 2023 - Jul 2024London, England, United KingdomDesigned and developed A/B tests for the Premier Inn Website, including algorithmic search result ordering, alternative pricing displays and simplified searches which have driven an annual revenue increase of £35 million.Also focused on quality of marketing analytics and attribution. -
Software Engineer InternDatatorque Ltd Nov 2022 - Feb 2023Wellington, Wellington, New ZealandWorked on an automated Cypress web test suite for a client’s site. This reduced the testing process from a 5 hour manual test to a 20 minute automated test. Independently wrote scripts to automate writing automated tests, reducing creation time from eight hours to two.
Tom Baty Education Details
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Computer Science
Frequently Asked Questions about Tom Baty
What company does Tom Baty work for?
Tom Baty works for Premier Inn
What is Tom Baty's role at the current company?
Tom Baty's current role is Lead Experimentation Engineer.
What schools did Tom Baty attend?
Tom Baty attended Victoria University Of Wellington.
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