Tom Baty

Tom Baty Email and Phone Number

Lead Experimentation Engineer @ Premier Inn
London, GB
Tom Baty's Location
United Kingdom, United Kingdom
About Tom Baty

I'm an engineer working in the marketing automation team at Whitbread/Premier Inn. I use an adobe marketing stack, with Adobe Analytics, Launch, and Target for A/B testing. I'm also proficient in multiple programming languages, with 3 years of experience in Python, SQL and Javascript.In my time at Whitbread I've been focused on improving the quality of our marketing analytics code base, optimising our digital marketing bidding algorithms, and developing A/B tests to improve conversion rate on the Premier Inn site, where tests I have solely developed have helped drive over £35 million in increased annual revenue.I'm keen on moving fast and prototyping solutions to complex problems, using my skills in data engineering, data science and programming.

Tom Baty's Current Company Details
Premier Inn

Premier Inn

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Lead Experimentation Engineer
London, GB
Website:
premierinn.com/gb/en/business.html
Employees:
6653
Tom Baty Work Experience Details
  • Premier Inn
    Lead Experimentation Engineer
    Premier Inn
    London, Gb
    View
  • Premier Inn
    Senior Marketing Automation Engineer
    Premier Inn Jul 2024 - Present
    London Area, United Kingdom
    Focused on development of new A/B tests for the Premier Inn site and other marketing tech and analytics work.
    View
  • Premier Inn
    Marketing Technology & Automation Engineer
    Premier Inn Aug 2023 - Jul 2024
    London, England, United Kingdom
    Designed and developed A/B tests for the Premier Inn Website, including algorithmic search result ordering, alternative pricing displays and simplified searches which have driven an annual revenue increase of £35 million.Also focused on quality of marketing analytics and attribution.
    View
  • Datatorque Ltd
    Software Engineer Intern
    Datatorque Ltd Nov 2022 - Feb 2023
    Wellington, Wellington, New Zealand
    Worked on an automated Cypress web test suite for a client’s site. This reduced the testing process from a 5 hour manual test to a 20 minute automated test. Independently wrote scripts to automate writing automated tests, reducing creation time from eight hours to two.
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Tom Baty Education Details

Frequently Asked Questions about Tom Baty

What company does Tom Baty work for?

Tom Baty works for Premier Inn

What is Tom Baty's role at the current company?

Tom Baty's current role is Lead Experimentation Engineer.

What schools did Tom Baty attend?

Tom Baty attended Victoria University Of Wellington.

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