At Mintel I specialise in driving impactful email marketing strategies and automation to support business growth and client engagement across global markets. I manage the end-to-end creation of email campaigns, from strategy and design to execution and performance analysis, ensuring alignment with key marketing objectives. With expertise in marketing automation platforms, I streamline operations, optimise workflows and enhance campaign efficiency to maximise ROI. By leveraging data-driven insights, I tailor campaigns to diverse global audiences, improve engagement and drive measurable results. My role focuses on delivering high-quality, innovative email marketing solutions that enhance brand communication, strengthen customer relationships and support Mintel’s success in international markets.

At VisionEight I lead the development of innovative digital strategies tailored for the investment and automotive sectors driving business growth through strategic client engagement and bespoke digital product solutions. Managing a diverse portfolio of services including website development, CRM integration, user testing, UX design, technical SEO and system integrations I ensure seamless digital transformation for clients. By leveraging email marketing and automation tools I create data-driven strategies that enhance user engagement, improve retention and maximise ROI. My focus on tailored solutions strengthens client relationships, enhances user experiences and delivers impactful results that propel agency growth and client success.

At Tiger Marketing I specialised in delivering comprehensive digital marketing strategies to drive business growth and client engagement across various industries. My role encompassed email marketing, PPC campaigns, content writing, social media management, social media advertising, and graphic design. I developed and executed targeted email campaigns, leveraging automation techniques to optimise workflows and maximise engagement. I managed and optimised PPC campaigns to drive traffic and conversions while creating compelling content to support brand messaging across channels. By implementing effective social media strategies and advertising, I enhanced brand visibility and audience engagement. Additionally, I utilised Shopify marketing techniques to drive e-commerce growth and ensure seamless integration with overall marketing efforts. My work focused on delivering innovative, data-driven solutions to support client success and deliver measurable results.

Brand Manager for the Marketing and Development team focusing on Front-End Design. This included building and sending clean Email Campaigns and automations, managing Adwords/Bing Accounts, Updating website styling/content and a variety of Admin tasks that include liaising with a large sales team and external agencies. Coding languages included HTML, CSS, PHP and JS. All designs were created using Adobe Photoshop and Illustrator. Other skills involved Agile experience, SASS and LESS, Bootstrap, jQuery, Initializr and Modernizr.