Tom Dillon Email & Phone Number

Stratford, Connecticut

* Research, write, edit, and proofread technical data for use in documents or sections of documents such as manuals, procedures, and plans.* Prepare, review, revise, and maintain all program technical documents including system integration, system operations, testing, and user documentation.* Independently interact with systems to understand system function to properly develop all technical documentation.* Obtain technical data from engineers and technicians to develop various documents.* Ensure technical documentation is accurate, complete, meets government specifications, and adheres to standards for quality, graphics, coverage, format, and style.* Establish style guidelines and standards for program texts and illustrations and be consistent across different documents.*Review all documentation and correct for grammar, style, formatting, accuracy, and overall quality.

White Plains, Ny

Selected to join the DTC Book and New Product Development team and lead the efforts in creating new promotional product offerings to develop new revenue generating channels. * Led the efforts in planning and execution of multiple promotional campaigns creating products with high sales potential. Budgeted expected costs and response rates, sales, billings and renewals. * Implement high impact acquisition strategies across all channels: online, email, social media, direct mail, print, etc.* Restarted promotion schedule and cycle for dormant Select Editions 25M member continuity program, which generates over $5MM yearly profit.* Launched Specialty Continuity program (Adult Coloring and Puzzle Book Kit). Developed product offering including, packaging design, promotional emails and insert cards, created full budget and P&L scenarios for launch and subsequent promotions.

White Plains, Ny

* Develop the strategy, planning and development of acquisition marketing programs for high performing magazines (Family Handyman, Birds & Blooms) to drive revenue and new customers through direct mail, digital, and alternative media channels. * Develop and execute prospecting strategies that identify and convert high value consumers within allowable P&L tolerances.* Manage end-to-end campaigns from design, development, execution and measurement. Partner with internal and external promotion teams to develop winning creative that drives response.* Assist in the creation of list/audience selection plans using historical data trends to achieve response targets.

Startup media consulting practice that helps small business reach big customers.Develop media plans and track against budgetOptimize campaignsConceptualize and approve creative and ad copy

Appointed to key position responsible for planning and directing new online marketing strategies and web analytics. Maintained full product management responsibility for four books and one newsletter. Launched and managed new online marketing programs to over 1 million newsletter subscribers.

Promoted to optimize top-selling products and turn around problematic offerings. Supervised Direct Mail Managers and support staff for 3 Product Managers; reported to the Director of Marketing. Budgeted expected costs and responses, sales, print volumes, billings, and renewals. Interacted daily with the Creative department, designers of mailpieces, analysts, external list brokers and modelers, and numerous others. Communicated directly with the owner regarding promotions; delivered presentations to management on promotional decisions and issues.Additionally contributed to development and launch of 2 infomercials. Assisted in writing on-air scripts and call center scripts, conducting fact-checking, and working with both the producer and on-air talent.

Managed full responsibility for backend process for over 50 mailings per year (approximately 75 million mailpieces). Coordinated and tracked list ordering, approved all mail pieces and address imaging, managed postal discounts and CAPS account, and prepared reports for mailing analysis.

Worked directly with Creative Director to successfully manage the creative process for multiple product mailings. Independently managed 8 products per year. Worked with copywriters and designers to develop best marketing approach. Managed pre-press with print production.