Thomas Keating Email & Phone Number

Troy, New York

Other current and previous roles under the RPI umbrella include: RENSSELAER ALUMNI ASSOCIATION (RAA), APPOINTED VICE PRESIDENT – SPECIAL PROJECTS (2016 – PRESENT)RENSSELAER ALUMNI ASSOCIATION (RAA), MEMBER OF THE BOARD OF TRUSTEES (2013 – PRESENT)RENSSELAER SOCIETY OF ENGINEERS FOUNDATION (RSE), TREASURER (2001 – 2010) Develop, implement, and monitor all fundraising for an 800+-member fraternal alumni group—inclusive of monthly e-letters, solicitation letters, newsletters, and class coordinator interaction. Cultivate and solicit major foundation grants and annual gifts. Communicate all developments and changes. Ensure that all activities and initiatives are compliant with and serve to further the organizational mission. Coordinated a 150th Anniversary celebration event, attended by 320 out of 815 alumni nationwide. Increased alumni engagement as VP of RAA; co-chaired the Alumni Attitude survey in 2017, working closely with the PEG Group to identify valued programs and provide key talking points for more targeted communications.

Foxboro, Massachusetts

Recruited to drive market penetration strategy for new store, including all opening publicity, in support of expansion into New England region. Coordinated and executed comprehensive marketing, advertising, and public relations. Authored press releases, responded to media inquiries, and managed all TV/radio/print/e-marketing projects. Solely responsible for creation and implementation of the Mass Cruisers Classic Car regular event—the program started in 2008 and continues today, generating $400K in additional annual revenues. Event attracted an extra 1.4K shoppers bimonthly, which added up to an approximate $20K more in sales each day of the Classic Car show. Redirected advertising funds to more effective avenues, rising the investment ROI by up to 15% the first year. Generated ideas to increase revenues, creating up to 15 new cross-promotional events and strategies each year—from workshops and chili cook-offs to fishing events and football promotions. Achieved full-attendance capacity month after month. Introduced a cross-promotional collaboration with U.S. Army recruitment, creating a popular seasonal rock-climbing wall event that drove repeat business as well as an increase in foot traffic of up to 20%.

North Attleborough, Massachusetts

Served as advocate for local business entities, directing all functions of membership sales, event programming, and day-to-day operations. Acted as primary spokesperson and worked closely with business leaders, politicians, and members. Leveraged policy development, membership retention, and fundraising skills. Administered annual budget. Magnified local and regional footprint, accomplishing multiple successful initiatives prior to merger with another local Chamber in 2008. Launched a commission-only sales program and Membership Campaign Bonus Program that incentivized with discounted event opportunities, free advertising in the newsletter, and others. Modified and modernized outreach strategies and revitalized a stagnant event schedule; efforts led to a 15% higher event participation rate and a 15% growth in memberships. Created new CRM strategy and enhanced practices for identification, tracking, and closing of potential members.

Boston, Massachusetts

SALES MANAGER – NEW ENGLAND & ZONE MANAGER (1997 – 2005)DISTRICT SALES MANAGER (1994 – 1997)DISTRICT MARKETING MANAGER (1990 – 1994)SENIOR MARKETING REPRESENTATIVE (1985 – 1990)Directed an 8-person sales staff. Managed 500+ corporate/travel agency accounts across New England. Created and instituted a new POS Bonus Commission Sales Program for the top agency client, American Express Travel; secured 66 new corporate agreements and boosted revenues by 15% in the first month alone. Formally recognized both internally and externally by VIP client for the program’s enormous success. Generated $30M in new revenues, introducing an innovative booking incentive program.