Tom Mckeon Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Product Development Tasks--> Identify Cybba’s technology needs--> Create project plans to fill those needs--> Work with stakeholders to prioritize project work based on business needs--> Operationalize product implementation and ongoing maintenance with technology services teams--> Organize go-to-market strategy with marketing and commercial teams--> Ensure that we have ongoing reporting and metrics that effectively measure the health of a productProduct Management Responsibilities--> Build and manage Cybba’s Product Roadmap--> Ensure all Product Definitions are complete and achieve the desired outcome for the business--> Define Story tasks that achieve the overall Product Goal--> Work with developers daily to ensure they have all information that is required to start and complete work needed to achieve the Product Definition--> Ensure all blockers are removed to maintain a projects critical path--> Communicate timelines, blockers, and overruns to stakeholders--> Act as a subject matter expert for released productsProduct Operations Responsibilities--> Work to ensure platform level issues are caught early w/ automated KPIs/Alerts, have a permanent fix, and there is documentation that allows users to address these issues without product operations intervention in the future.Atlassian Admin Responsibilities--> Act as overall admin for Atlassian products (Jira, Confluence, JSM)--> Ensure workflows are set up in a way that increases collaboration and agility and reduces silos--> Ensure uniform methodologies are uses across all teams to enhance potential for collaborationTechnology Partnership Responsibilities--> Act as main point of contact when bringing on new technology partnerships that require integration and development work--> Evaluate technology partnerships with a build vs. buy mindset--> Negotiate contact terms--> Act as main point of contact for ongoing relationship to identify where we can build on the existing relationship

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

*Acquired by Inmar Intelligence*Project Management and Product Innovation:----> Offline Data Onboarding----> Manage technical and operational processes for the onboarding of new publisher, retailer and manufacturer partners and manage the cataloging of website and mobile applications.----> Manage relationships and platform integrations with tag management and media companies----> Support off-platform data activation including managing data integrations, audience strategy, data modeling solutions, and operational processes for tracking and billing.----> Develop product definitions for new platform solutions and then manage projects that will improve website content cataloging processes, audience segmentation and targeting strategy, as well as the quality of the digital shopper marketing audience.Audience Strategy and Segment Management:----> Primary operational contact for all DMP and DSP data partnerships.----> Manage custom integrations with leading retailers to onboard CRM and In Store sales data to provide attribution reporting for endemic brands.----> Manage ongoing development of new ways for retailers and brands to leverage each other’s audiences for ad targeting, optimization and client analytics----> Responsible for real-time operations of pixel platform managing alerts, responding to critical issues with pixel performance, leveraging 3rd party tools for pixel performance tracking, and managing all user sync partnerships.

Boston, Massachusetts, United States

--> Directed and managed the daily work flow of a major bank's campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps--> Interfaced with media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion--> Reviewed client deliverables for quality, ensuring that recommendations and work product are sound and viable--> Owned the development of strategic proposals, coordinating across DigitasLBi teams to account for all relevant inputs--> Assumed accountability and ownership of DigitasLBi/GroupeConect campaign execution for assigned client accounts; monitor and report on campaign performance--> Key project team member in transitioning a major bank's programmatic media buying from managed service to self service--> Successfully created, managed, and implemented processes related to self-service buying and tracking delivery for programmatic team

Manhattan, New York, United States

Manhattan, New York, United States

Manhattan, New York, United States

Manhattan, New York, United States

Sea Cliff, New York, United States

c420|Laser Standard|Laser Radial

Old Saybrook, Connecticut, United States

Teton County, Wyoming, United States

Winooski, Vermont, United States

Bachelor Of Science In Business Administration - Bsba, Finance, General

Activities and Societies: --> Sailing Team (Club) --> Cycling Team (Club) --> Freeskiing Team (Club)Minor: Economics

Education record

Education record

Education record