Tom Shepherd Email & Phone Number

United States

Greater St. Louis Area

• Leads the team responsible for the project strategy and planning/design of the Center. • Collaborates with the Bank’s Economic Education and Research staff and external experts to develop content and initiates ongoing collaboration among other key internal business areas.• Develops the marketing and communications plan needed to build significant public awareness, interest and attendance in the Center. • Assists Bank Facilities staff with the installation and testing of the Center’s exhibits.• Provides periodic updates to Bank’s senior management on the Center’s development, budget and timeline.Management and Operation• Oversees the day to day management of a dynamic, engaging and informative Center’s operation.• Acts as Center spokesperson among visitors, public audiences and professional colleagues.• Evaluates attendance against projections and recalibrates marketing plans as necessary to deliver expected attendance. • Evaluates visitor satisfaction and the learning impact though surveys and assessments, and makes timely, appropriate recommendations on needed changes to ensure that the Center is delivering a highly satisfying, memorable and informative learning experience. • Maintains knowledge of museum and visitor trends, professional knowledge and museum practices.

- Responsible for short-term and long-term departmental and institutional planning including financial analysis on revenue generating and non-revenue generating programs. - Perform extensive data and financial analysis on proposed exhibitions and the timing of major events. - Accountable for planning museum-wide operating hours based upon historical averages, educational programming, other local events and weather. - Constantly monitor and analyze museum-wide operational procedures including standard prices, discounts and other offerings. Create/modify procedures to best ensure visitor satisfaction.- Oversee Visitor Services team in all aspects of ticket sales, parking coordination, program and event reservations, and all visitor interaction throughout the museum.- Responsible for ordering, tracking and maintaining inventories of ticket stock, receipt paper, brochures, rack cards and parking equipment supplies for the museum.- Accountable for a $750,000 budget and $825,000 of revenue goals.- Manage as many as 35 staff members based upon time of year and museum offerings.- Act as a member of the planning team for several major exhibitions including Body Worlds 3, Body Worlds and the Brain, Real Pirates, and Star Trek: The Exhibition.- Staff writer of New Science Magazine, a quarterly publication for Saint Louis Science Center members. - Generated an additional $70,000 in telephone reservation service fees since 2007.- Generated $25,000 through point-of-sale souvenirs at all museum ticket stations.- Exceeded $650,000 parking revenue goal in 2010 by $126,450 by modifying daily operations and staff parking locations.- Design and deliver department training for both new and seasoned employees.

- Accountable for daily operations for retail bank branch.- Performed duties as the immediate supervisor for twelve employees.- Acted as the Service Leader for the branch’s “Excellent Service” team. - Represented the branch at a variety of internal and external meetings.