Tom Souhlas Email & Phone Number

New York, Ny, Us

I currently lead a team of amazing data analysts and managers who partner with cross-functional teams to help the NY Times acquire more subscribers. Our team is here to (1) enable operational excellence in digital experimentation, (2) compile and maintain robust and reliable historical data on subscriber conversion trends, and (3) generate recommendations and insights that can drive the future of the business.

Seattle, Washington, Us

Several years in the data science community made me appreciate the importance of evaluation and assessment in business. It became clear to me that evaluative success for the business requires a tighter bond between research and analytics. That's what drove me to join the UX Research team. I led a small team and a suite of efforts that focused on evaluative research. We assessed the usability and usefulness of existing and new products and features. We led survey-related research and evaluation. We synthesized information across efforts to assess changes to the state of the customer experience and worked across disciplines (partnering with PMs, Data Scientists, and others) to conduct even more holistic, end-to-end, prototype-to-ship research and evaluation.

Seattle, Washington, Us

Built and led a team of tremendous data scientists focusing on customer analytics (that's people who come to Zillow looking to buy, sell, or rent a home). More specifically, the team focused on customer acquisition (i.e., SEO, brand digital, SEM, paid social, offline media) and customer engagement (i.e., activation, re-engagement, shopping, consumer-agent relationships).- Managed a tremendous team of data scientists responsible for turning data into information and insights that help fuel the future development of the business.- Managed analytical components of experimentation across all product teams (that's randomized AB testing platform, results dashboard, and sense making).- Partnered with Marketing to develop customer acquisition strategies via media mix modeling, incremental channel test design and analysis, and marketer-facing platforms describing the impacts of brand and performance campaigns.- Partnered with UX Research and Design to incorporate customer satisfaction into acquisition and engagement testing and strategy.- Partnered with Finance to develop forecasting tools describing historical and potential future trends in site traffic and other customer metrics.- Compiled, analyzed, and presented data for Monthly Business Reviews across many of Zillow's organizations.- Coordinated data warehouse efforts to align with product changes and business objectives.- Led efforts across all of Zillow's Data Science community related to professional development, recruitment, learning and development, and training.

Seattle, Washington, Us

Seattle, Washington, Us

Portland, Oregon, Us

While at ECONorthwest, I was responsible for communicating with potential clients about future work, and managing, coordinating, and completing projects for public and private clients across the country. Nearly all the projects I worked on involved aligning biophysical and economic data. Put simply, I compiled data describing how the supply of ecosystem good and services would change given a change in policy or the construction of a new piece of infrastructure. I relied on primary and secondary economic data describing the demand for those ecosystem services. By aligning the change in supply and the level of demand, I calculated the economic value derived from the change in policy or from the new infrastructure.- Drafted and presented proposals for economic research and analysis for public and private clients across the country.- Served as lead analyst on dozens of economic and policy analyses.- Coordinated research and analytical efforts across several staff within ECONorthwest as well as outside contractors that worked with us as part of larger teams.- Implemented several economic tools (e.g., benefit cost analysis, avoided cost analysis, contingent valuation, benefit transfer), and provided cutting edge research on the country's most pressing environmental and natural resource issues.- Delivered and presented results to government agencies large and small (e.g., Portland METRO, Seattle Public Utilities, U.S. Environmental Protection Agency).

Over the course of a year, I contributed several articles to www.theclassical.org (a sports-oriented website). One of the articles made it to www.salon.com. For the most part, I used this opportunity as a creative (but still productive) outlet. I also used the opportunity to learn new skills in data analysis and presentation.

London, London, Gb

- Helped set up the organization’s database by brining together six years worth of emissions data and climate change policy information for thousands of companies and organizations.

Silver Spring, Maryland, Us

- Created and published the “2008 UK Seafood Marketplace Report” highlighting elements of corporate responsibility and sustainability in the seafood market. - Designed the website and e-bulletin for the Good Catch campaign (www.goodcatch.org.uk). - Created the research framework for a socioeconomic reef study in the Asia Pacific region, wrote several grant applications, and managed the research database.

Msc, Environment And Development

B.A., Economics, Environmental Studies

High School