Tom West Email & Phone Number

United Kingdom

London, England, United Kingdom

Core Responsibilities: • Promoted to Director in 2022 after exemplary performance and results, especially in the management of the business during the challenging Covid period.• Leadership: Report directly to the CEO in NZ, leading a high-performing team of 10 in the UK office. Foster a culture of collaboration, learning and development, and innovation within the team to drive performance excellence and results.• Effective Strategy Planning: lead weekly calls with 8 different markets across Europe to shape and advise on loyalty campaigns and provide guidance on best practices and resolution of technical limitations/workarounds.• Manage all output from the UK office from brief to delivery, with accountability for omnichannel campaign roll-out to Email, SMS, App Notification, Website and In-App creative/offers, also overseeing the back-end systems (POS & CRM links).• Collaboration: The primary contact point in the UK when rolling out loyalty schemes to new markets, coordinating the dev teams in New Zealand and the UK, external creative agencies in the local market, and the EU Head Office in the UK.• Financial Management: Meticulously manages client campaign budgets at the central EU and local markets level, also handling an onsite budget, which covers team training & development and resourcing.• Management Reporting: Manage and deliver monthly and campaign reporting for the client at the senior management level. Presents campaign results to the Head of Loyalty at client offices, providing detailed insight into successful campaigns and plans for further optimisation to deliver results.

London, United Kingdom

I managed the creation, execution, and reporting of Subway loyalty campaigns across Europe, handling everything from back-end setup and marketing content across multiple platforms to direct customer marketingI led several projects, including onboarding new markets onto our platform and loyalty program across Europe. I collaborated with a team in Ukraine to develop the new Subway Loyalty App and successfully rolled it out across all European markets. Additionally, I proposed and presented business development strategies for our client, managing them from inception to completion.I served as the primary point of contact for our client in Europe, collaborating closely with their marketing team and external design/content agencies. This collaboration ensured alignment on client and Tranxactor requirements and specifications.

Milton Keynes, United Kingdom

Key Achievements: • Due to previous performance excellence as Project Manager, was assigned as a key member of the Canon EU B2B marketing team at Canon EU. • Managed all B2B Lead Generation Marketing Automation Campaigns across Europe and was the primary point of contact for the European HO and fifteen national sales offices across Europe.• Oversaw three Marketing Automation Developers and a small Quality Assurance team, prioritising workload to meet client deadlines and objectives.• A key lead on the design, creation and implementation of a large pan-European Marketing Automation targeted campaign, delivering 50+ emails, 22+ web pages per market and 500+ landing pages. After launch, this continuously generated Sales Qualified Leads to Salesforce with minimal management required.• Led training workshops for local markets visiting the UK HO on email campaign ‘best practice’ and how use business resources and improve QA of their assets.

Milton Keynes, United Kingdom

I managed and was responsible for all local campaigns for a key client across Europe, acting as their main point of contact. This involved a mix of project management and account management.I helped manage, implement and roll-out infrastructure updates across all national sales offices across Europe.I was responsible for two Marketing Automation Developers and managed their time and workload based on campaign priorities.I advised and worked on the strategy for each campaign, helping to strike the balance between the client’s budget and the objectives within the campaign brief.

Milton Keynes, United Kingdom

Milton Keynes, United Kingdom

Milton Keynes, United Kingdom

I am currently working at Countrywide head office in Milton Keynes as a CRM Marketing Assistant where I create, implement and analyse marketing campaigns aimed at existing customers.

London

Six month internship where I organised and structured a Marketing plan for IPTV products/services. I also aided the customer support employee in communicating with customers and organised and implemented parts of a Marketing plan (Flyer distribution, promotional carrier bags, direct marketing using emails and more).

Project Management

Bachelor'S Degree, Marketing, 2:1

Activities and Societies: Golf, Football

Ba (Hons), Marketing