Tomas Jancovic Email & Phone Number

Copenhagen, Dk

Denmark

(Trustpilot [LON: $TRST] has 1.17M+ businesses reviewed on Trustpilot, 300M+ reviews, 67M monthly active users, 121k active domains, and 127 billion annual Trustpilot brand impressions)Working in: Google Cloud (BigQuery), Looker/LookML, VS Code, Python, Git/Github, Salesforce, Jira.

Denmark

(Formerly LMS365; built into Microsoft; 4,000,000+ users worldwide)- Built a forecasting model of how many SQLs will be generated with 77.74% of SQL variation being explained by the model.- Utilized clustering algorithm to segment customers into 3 clusters, identifying conversion patterns from freemium VS the traditional sales funnel based on 5 variables.- Optimized our channels by building a multivariate Marketing Mix Model (MMM) with an 81.5% fit using 10 different… Show more (Formerly LMS365; built into Microsoft; 4,000,000+ users worldwide)- Built a forecasting model of how many SQLs will be generated with 77.74% of SQL variation being explained by the model.- Utilized clustering algorithm to segment customers into 3 clusters, identifying conversion patterns from freemium VS the traditional sales funnel based on 5 variables.- Optimized our channels by building a multivariate Marketing Mix Model (MMM) with an 81.5% fit using 10 different variables.- Set up marketing reporting with an automated 10-page long Power BI app report visualizing lead generation (SQLs, MQLs, PQLs).- Built a logistic model that predicted distinct lead conversion rates across different lead types including the odds ratios, based on an analysis of 18,526 leads.- Implemented targeted recommendations that resulted in a +250% increase in "Book a Demo" SQLs in 24 days.- Created an automated 3-page long Power BI report visualizing email marketing campaigns. - Set up automated Google Looker Studio report summarizing and visualizing website traffic, conversions, forms, mediums, and channels.- Led the analysis and optimization of the AI landing page's conversion rates, which resulted in a growth in Sales Qualified Leads by +192.85% in 37 days.- Led the analysis and optimization that led to a 14.66x increase in annualized SQLs coming from YouTube.- Calculated the average conversion duration of 2 funnels and found out which one statistically generates cash faster.- Performed qualitative content analysis of the email threads using a local LLM which identified similarities and differences using 16 different content codes found in the emails from converted leads.Worked in: Microsoft Suite, Power Bi, VS Code, Python, Microsoft Dynamics 365 (later Hubspot), Google Analytics, Google Looker Studio, Google Keyword Planner, Ahrefs, Hotjar, WordPress, Templafy, Git/Github, LinkedIn Campaign Manager, Reddit Ads, Google Ads, Microsoft Bing Ads, DreamData. Show less

- Successfully sold popupsland in May 2024 to focus on my data analytics career, and became only a partial Advisor for the new owner for the hand-in of the business.

Denmark

- Successfully built, launched, and grew a SAAS product in 2 years. - A/B tested popups with and without the carbon offsetting note to proof the concept.- Worked with 2 freelance engineers who built the backend.- Built a conversion-optimized website for lead generation.- Scaled a lead generation engine from 0 to 60 monthly SQLs.- Launched a 7-day free trial of the product for all packages (no card required).Main duties:- Lead Product-Led… Show more - Successfully built, launched, and grew a SAAS product in 2 years. - A/B tested popups with and without the carbon offsetting note to proof the concept.- Worked with 2 freelance engineers who built the backend.- Built a conversion-optimized website for lead generation.- Scaled a lead generation engine from 0 to 60 monthly SQLs.- Launched a 7-day free trial of the product for all packages (no card required).Main duties:- Lead Product-Led Growth (PLG) initiatives- Lead generation engine and strategy- Design the website with all landing pages- Launch a freemium product- Marketing and user growth- Branding- Pricing strategy- Managing 2 freelance product engineers- Data analysis -> modeling -> strategy -> data analysisWorking in: WordPress, Hubspot, Excel, VS Code, Python, Git/Github, Google Ads, Google Keyword Planner, Looker Studio, Zapier, Canva, Ahrefs. Show less

Denmark

- Raised brand awareness in a city of 330,000 from 0% to 9.82% in 3 months, using SoMe and Public Relations which was measured with pre/post survey data using stat. testing and DiD.- Successfully brought the product to the market from an idea to a fully working business with a point of sale in 2 months.Main duties:- Collecting and analyzing survey data with data functions (Cohort analysis, Regression Analysis, Hypothesis testing).- CRO and optimizing campaigns (FB +… Show more - Raised brand awareness in a city of 330,000 from 0% to 9.82% in 3 months, using SoMe and Public Relations which was measured with pre/post survey data using stat. testing and DiD.- Successfully brought the product to the market from an idea to a fully working business with a point of sale in 2 months.Main duties:- Collecting and analyzing survey data with data functions (Cohort analysis, Regression Analysis, Hypothesis testing).- CRO and optimizing campaigns (FB + IG).- Answering questions and getting in touch with customers online, as well as offline on the streets while selling.- Creation of the newsletter through MailChimp.- Website development on Wordpress.Worked in: Microsoft Suite, Meta Ads (FB + IG), VS Code, Python, Google Analytics, Google Data Studio, Google Keyword Planner, WordPress, Elementor, Mailchimp. Show less

Denmark

(VOI has 7,000,000+ riders and 125,000,000+ rides)- Worked on the first scooter traffic school campaign - Ride Like Voila - that went on to generate 500,000+ new users in just 1 year.- Launched VOI in Aarhus/Denmark through SoMe and organizing 5 events.Main duties:- Market and Field Research with data analysis (tests, hypothesis, conjoint)- Promotion, Social media, and content creation- Organizing pop-up events - Customer service, partners, and PR- Sales… Show more (VOI has 7,000,000+ riders and 125,000,000+ rides)- Worked on the first scooter traffic school campaign - Ride Like Voila - that went on to generate 500,000+ new users in just 1 year.- Launched VOI in Aarhus/Denmark through SoMe and organizing 5 events.Main duties:- Market and Field Research with data analysis (tests, hypothesis, conjoint)- Promotion, Social media, and content creation- Organizing pop-up events - Customer service, partners, and PR- Sales (B2C)- Administration, Emails, Phone calls, Negotiation - Microsoft Suite – PPT decks and other necessary ad hoc tasksWorked in: Microsoft Suite, Google Sheets, Looker Studio, VS Code, Python, Slack. Show less

Master'S Degree, Marketing With Business Intelligence (Bi)

Courses: a) Marketing: - Marketing theory - Economic psychology - Customer value and innovation - Marketing research methods - Marketing.

Bachelor Of Science - Bs, Economics And Business Administration

Courses: - Mathematics - Organizational behavior - Financial accounting - Business statistics - Quantitative research methods - Management.

Ap Degree Programme, Marketing Management

Courses: - Statistics - International Marketing - Business Law - Supply Chain Management - Culture - Economics and Business.

High School Diploma, Exact Science - Economics, Mathematics, Physics, It

Has ranked as the #1 best high school in Slovakia. The main classes included: - Mathematics - Physics - Economics - IT - English