• Key contributor to the successful acquisition and integration of CrossCap by Volaris Group Inc., helping drive strategic alignment and revenue growth post-transition.• Developed and executed a product strategy centered on enhancing user relationships, driving innovative feature development, and ensuring a best-in-class user experience.• Collaborated with sales and marketing to craft and deploy go-to-market strategies for new products and feature launches.• Led product teams across the entire portfolio, guiding strategic direction and operational execution.• Identified and capitalized on new revenue opportunities that align with our product vision and roadmaps.• Crafted and communicated product visions to cross-functional teams, fostering alignment and collaboration.• Worked closely with the CEO and CRO to innovate and update the pricing model for new platform applications.• Spearheaded the creation of an internal client feedback process to accelerate the validation of newly released product features.• Organized and led client-facing meetings to discuss and refine new feature development for all portfolio products.• Served as the lead product expert on ad-hoc consulting projects with key strategic clients, enhancing client satisfaction and engagement.• Supported the CEO in refining corporate strategy and managing day-to-day operations.• Managed daily operations, team recruitment, and overall administration of the San Francisco office.

• Launched CrossCap’s first iOS mobile application for respective clients.• Principal product architect of complete overhaul and rebuild for the legacy VMA application utilizing client feedback, new market opportunities and business strategy.• Built and led Product Design Team to develop style and design guides to cohesively scale user interfaces and use experience (UI/UX) across new platform.• Optimized project management workflow to increase velocity and execution.• Managed backlogs and prioritized technical work for future releases.• Wrote content and created interactive product demonstrations for new website redesign.• Presented new feature concepts and market opportunities to executive team.• Pitched new functionality to clients and internal teams.• Implemented Google Analytics Event Tracking on new platform for UI/UX insights and validations.• Implemented client interviews and focus groups to validate product assumptions.

• Responsible for creating, communicating, and executing product roadmap to aligning with overall business goals.• Devised and coordinated major release deployment schedule for entire client base and sunset existing legacy application.• Worked directly with sales, marketing, customer support, and IT to communicate new product functionality being released.• Lead product team consisting of 3 developers, 1 QA and Product Designer.• Created release notes for feature launches.• Interacted with and interviewed key client stakeholders to integrate feedback into new feature releases.

- Responsible for developing, implementing and executing the strategic vision of the Company, including client project management, human resource procurement, and business development.Established and managed enterprise level relationships; grew Company’s business portfolio to include private and publicly traded clients with market caps ranging between several million to several billion dollars.- Served as product management lead for 6 clients and in that capacity acted as senior consultant for operations/IT infrastructure.- Optimized entire web presence and enhanced eCommerce channels for Green Innovations Ltd., resulting in an immediate online gross sales increase of 250%.- Modernized URS/AECOM’s communication management protocol for Project Change Requests through the development of a mobile application; resulted in the removal of manual processes, acceleration of project changes requests, and the overall streamlining of internal communication.- Introduced and expanded V-Comb product into United States through use of Amazon.com Marketplace, utilized strategic keyword analysis and SEO to increase sales an average of 45% every two weeks.

- Streamlined inter-departmental processes and communication through the implementation of project management protocol and the organization of morning meetings, thereby decreasing development and project completion timeframes by 30%.- Reduced operational costs by 60% through the strategic consolidation of employee responsibilities, use of outside contractors, and elimination of redundant services.- Directed adoption strategy of new technologies to a more affordable and scalable cloud-based model; simplified hosting and communication channels to reduce expenses, while improving quality of services through consumer driven product iterations.- Augmented and enhanced overall platform operations and stability through focused collaboration with development team.- Devised platform logic and deployed new business rules to automate the function of operational processes such as payment processing failures, layaway order cancellations, bank account verification procedures, and order cancellation reasoning through customer service / user focus groups.- Accountable for the Agile Development (Scrum) and launch of:-- The eLayaway Shopping Cart Module for osCommerce, Magento, and 3dCart.-- Revitalization of the eLayawayMALL, an initiative that expanded taxonomy by 300%, reduced operational costs by 80%, and increased annual gross sales to over $1 million.- Integrated and transitioned newly acquired strategic partner’s technologies into the executive business strategy.- Functioned as lead contact and project manager for nearshore, offshore, and domestic development teams.-Acted as liaison between Account/CFO and IT departments.

- Led the overall evolution of the eLayaway customer and merchant experience.- Managed the release of numerous features/enhancements to drive customer adoption, sales conversions and ease implementation of:-- Hosted Layaway Department, an enterprise level SaaS product iteration.-- Layaway Generator, a brick and mortar layaway SaaS solution that allowed customers to submit kiosk style layaway purchases; reduced eCommerce product request service timeframes by 65%, purchases increased by a margin of 20%.-- eLayaway Calculator 2.0, redesign increased layaway conversions by 23% and average layaway amounts by 75%.-- eLayawaySPORTS, led the expansion into the sports vertical; supported top level accounts such as the New Orleans Saints, Minnesota Vikings, Jacksonville Jaguars, and Detroit Redwings in offering prepaid season ticket packages.- Conducted merchant focus groups to identify areas of product improvement, obtain feature feedback, and help prioritize development road map.

- Product Owner – Developed and implemented the eLayaway Merchant Integration Center, consisting of boarding process, branding materials, technical documentation, and supporting content that reduced service integration timeframe from 2 weeks to 3 business days, thereby decreasing technical support contact volume by 78%.- Served as technical liaison between Sales, Marketing, and Development; led weekly product workshop meetings to educate team on features and sales points.- Oversaw support and developed communication protocol for nearly 1,000 merchant accounts.Identified and closed several key strategic integration partners; grew eLayaway’s Merchant Network to over 1,000 merchants in first 15 months of the Company’s existence.

- Led market research efforts and focus groups to produce an initial feature list and investor presentations.- Utilized Agile Development with Scrum methodology to quickly engineer an MVP.- Responsible for product ownership, business logic and flow, process design, wireframes, and overall user experience.- Solicited customer feedback for the advancement of the product backlog and new feature generation.- Managed registration and monitoring for all necessary application environments including: Apple Development Program, Parse, and Amazon Web Services.

Sold Life Insurance, Long-Term Care, and Annuities to individuals.