• Branding - creating a tone of voice and communication guides for the company. • Content strategy - creating a content strategy that attracts, educates and engages Licel's audience across the buyer journey.• Content marketing - writing and editing articles, interviews, video scripts, and press releases. • Copywriting - leading the creation of web copy, landing pages and marketing materials. • Comms - creating a consistent brand voice for Licel, including across social channels.Find out more about Licel at www.licelus.com

• Using qualitative research techniques to help brands understand what matters most to their ideal customer.• Creating content strategies for brands that guide them on the type of content that will resonate with their ideal customer across the buyer journey. • Copywriting - creating persuasive copy that keeps prospects reading and gets them to take a specific action (including ad copy, landing pages, and email campaigns.) • Content marketing - building trust with prospects by writing engaging, educational and entertaining content for brands (including articles, ebooks, and web copy.) Find out more at www.tomcrosscontent.com

• Copywriting - writing web content, blogs and articles for Barcelona-based brands to help them tell a compelling story to their prospects and convert them to customers. • Translating and storytelling - translating brand stories, web content, and articles from Spanish to English. • Market Research Consultancy - acting as a consultant for Barcelona-based market research agencies on their international projects and ensuring consistent messaging in their reporting and presentations.

• Creating insight reports and presentations for an international telecoms project about the future of mobile phone use in Africa. • Delivering presentations and workshops to senior clients in Dakar, Senegal and Dar es Salaam, Tanzania. • Translating reports and presentations from Spanish to English and acting as a consultant on international projects to ensure consistency of messaging.

• Creating visual reports and presentations for an international market research project about the evolution of the video game industry.• Designing and creating infographic reports.• Writing deep dive analysis, insight reports and thought leadership for senior clients in the video game industry.

• Creating client-specific insight reports, presentations and infographics for major players in the video game industry as part of a global insight study about the future of gaming. • Presenting research findings and running workshops across Europe to leading figures within the video game and music industries.• Business development - My thought leadership piece on social media trends secured a £250,000 project with a leading electronics brand. • Writing a variety of marketing pieces for the company and contributing to third-party blogs.• Helping clients to understand how future technology trends could impact their business as a lead member of Ipsos's Trends and Futures initiative. My piece called The Culture of Now was integral to Ipsos MORI's Global Trends release in 2014. It was also featured in a Daily Telegraph article.