Mina Lee Email & Phone Number

Orange County, California, United States

BSH (Bosch und Siemens Hausgeräte) Home Appliances Corporation is a world leading manufacturer of home appliances and solutions. They focus on innovation through their global brands Bosch and Gaggenau as well as their local brand Thermador. They employ over 2000 employees in the United States with factory locations in New Bern, NC and LaFolette, TN. Their appliances are designed to be peacefully uncomplicated and bring efficiency and joyful ease to daily tasks. They are precision engineered with purposeful design to live up to the high standards of today’s consumers.As a senior product marketing manager, I establish price, promotion, and placement strategies for Thermador Cooking Products. I work with stakeholders to influence product development and guarantee that the product and associated digital consumer experiences meet market requirements.Important Responsibilities:Develop, oversee, and direct regional US and Canadian assortments and portfolios, including the channel management framework for assortment and pricing.Using the regional consumer journey framework and the assistance of local experts, analyze, gather, and describe market requirements pertaining to trends, consumers, rivals, and distribution.Create a strategic pricing positioning plan, and establish target sales channel revenues based on regional targets.Initiate new product introductions, oversee their success, and maintain a running firm.Make sure regional and international marketing and brand strategies are implemented locally.Work with the supply chain, manufacturers, demand planning, sales, and marketing to ensure business operations go well.Act as the primary sales interface for ongoing operations and new launches by preparing and presenting the product to the dealers.Ensure the business unit strategy is successfully implemented, including defining promotional activities and supporting sales areas and subsidiaries.

Orange County, California, United States

BSH (Bosch und Siemens Hausgeräte) Home Appliances Corporation is a world-leading manufacturer of home appliances and solutions. They focus on innovation through their global brands Bosch and Gaggenau as well as their local brand Thermador. They employ over 2000 employees in the United States with factory locations in New Bern, NC and LaFolette, TN. Their appliances are designed to be peacefully uncomplicated and bring efficiency and joyful ease to daily tasks. They are precision engineered with purposeful design to live up to the high standards of today’s consumers.My role as senior product owner for the Professional Range family is to act as a visionary and envision the final product and communicate that vision. I see the vision through to completion which includes describing requirements, collaborating with teams, accepting or rejecting work results, steering projects and delivering profits. My focus is always on providing the best products for our customers because that’s the best way to retain their loyalty.

Lake Forest, California, United States

Toshiba America Business Solutions (TABS) provides multifunction printers (wired and wireless), managed document services. digital signage, label, and receipt mobile printing solutions for businesses of all sizes throughout the United States, Mexico, and Central and South America. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging from a single screen to the biggest arenas and stadiums.My role was to manage the thermal receipt, mobile and label printer division, and my clients included businesses in retail, hospitality, payment, medical, manufacturing, and industrial industries. I looked at customer operations holistically and helped them come up with solutions to save them money and increase efficiency. If you are interested in learning more about my involvement in these areas, please connect with me on LinkedIn.

Raleigh-Durham, North Carolina Area

Toshiba Global Commerce Solutions is a dynamic billion dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands. I was hired to assume full P&L ownership for my mobility solutions area experience working with major strategic partners such as Intel, Microsoft, and Zebra and to coordinate across functional areas to achieve overall business results, including marketing, sales, services, maintenance, and finance.Later, I got assigned with the responsibility to manage innovative POS printing product development and services program to drive retail POS printing solution roadmaps, providing business requirements regarding in-store functionality, costs, and solution inter-dependencies. As of today, I continue to manage and track progress against financial targets, including continuous risk assessment and mitigation.As part of this effort, I develop innovative POS printer value propositions, messaging frameworks, and statements of direction as well as driving competitive analyses and complete strategies against established players and new threats. If you are interested in learning more about my involvement in these areas, please connect with me on LinkedIn.

Costa Mesa, California

Established in 1999, EnGenius Technologies, Inc., a Subsidiary of Senao International and Chunghwa Telecom Co Ltd (NYSE: CHT), is a US-based industry expert in wireless communications and radio frequency (RF) technology. In this position, I directed a team of 10 marketing and engineering professionals in the build and delivery of award-winning cloud-based wireless distributed network management solutions. I also provided a marketing face to the field to provide practice strategies based on sales figures, market trends, and other data and was charged with increasing revenues within value-added reseller (VAR) and eTail/eCommerce sectors.Among our accomplishments was a significant increase in revenue in one year. In addition to driving sales, I collaborated with Product Management and senior executives on the development of key products.If you are interested in learning more about my involvement in these areas, please connect with me on LinkedIn

Long Beach, California

Epson, is a Japanese electronics company and one of the world's largest manufacturers of computer printers, and information and imaging related equipment.I was hired to collaborate with a team of 10 engineers and marketing professionals supporting the mobile payment, portable receipt, and point-of-sale (POS) printer and financial scanner lines and had responsibility for P&L, pricing, forecasting, launch execution planning, and project management.Among our successful sales were contracts with Wal-Mart, Disney, and Abercrombie & Fitch, Bank of America, Western Union, MoneyGram, and others. We were responsible for tripling the mobile printer product line following a comprehensive market assessment. If you are interested in learning more about my involvement in these areas, please connect with me on LinkedIn

Foothill Ranch, California

Fujitsu Frontech North America Inc. offers a wide variety of products including retail point of sales terminals, self-checkout systems, kiosks, palm vein biometric authentication technology, RFID tags, and currency handling equipment.I was hired to lead POS PC system implementations and enhancements for major North American retailers. In this role, I coordinated large engineering and sales teams and worked with OEM manufacturers in Asia. As part of my responsibility, I set milestones, defined roadmaps, created product positioning strategies and value propositions, and performed product assessments. Among my additional responsibilities and accomplishments were:• A formulation of effective product strategies that was implemented by global sales teams.• Leading the development of all MRDs and PRDs and creation of product collateral and press releases.• Producing sales training programs, promoting products at trades shows and customer meetings.• Enhancing organizational efficiency by restructuring the department.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Matriculated while working full time.

Bachelor Of Arts, Journalism

Activities and Societies: Daily Aztec at San Diego State University, ContributorHarold Keen Memorial Scholarship

Bachelor Of Arts - Ba, Journalism