Tom Madison Email & Phone Number

Greensboro--Winston-Salem--High Point Area

Greensboro--Winston-Salem--High Point Area

• Contract position dedicated to a data analysis focused optimization project with a 159-store grocery retailer.
• Analyzed sales data and developed recommendations for adjustments to product mix and item placement to maximize revenue, reduce out-of-stocks and optimize inventory management for targeted product categories.
• Created customized tools to communicate findings optimized to support client’s needs.
• Efficiently worked remotely by regularly collaborating with tools such as Zoom, Microsoft Teams, Outlook, etc.

Greensboro/Winston-Salem, North Carolina Area

• Managed creation and on-going revision of comprehensive Marketing and Sales spending forecasts totaling approximately $1B that included promotions, advertising, merchandising contracts, trade programs, consumer.
• Identified and implemented revisions to processes prioritizing efficiency and improved spending forecast accuracy by millions of dollars.
• Collaborated with Marketing, Finance, Sales and Accounting etc. to create annual plans and conduct monthly spending reconciliations. Identified variances to forecast and collaborated with key departments to handle.
• Communicated updates regularly to executive management to explain status and gain formal spending plan approvals.

Greensboro, NC

• Developed and managed volume and spending forecasts for cigar category. Prepared forecasts with input from Marketing, Sales, Finance, Manufacturing incorporating market trends and product availability challenges..
• Monitored sales volume and spending results against monthly forecasts and addressed discrepancies and issues with key departments, identifying opportunities for process improvements and promotional efficiency.
• Coordinated communication and execution of Brand Marketing initiatives (new product intros, pricing promotions, etc.) with Sales management team to support brand objectives. Prepared and distributed kick-off.

Fort Lauderdale, FL

• Directed implementation and management of wholesaler incentive programs that engaged key customers to achieve organization’s sales and profitability goals for major brands in category.
• Achieved sales and profitability targets by adjusting trade programs quarterly to align with goals and to incorporate promotional efficiencies.
• Developed mechanics and implementation guidelines for comprehensive assortment of promotional tools for strategic deployment by Sales team for use with wholesalers and chain accounts.
• Facilitated communication of quarterly plans by providing detailed content on promotions and new product launches to Sales Planning team.

New Haven, CT

• Implemented business development plans and adjusted activities and tactics to support strategic plans for multiple service lines.
• Generated new relationships resulting in high-margin, low-risk alternative channels for existing products and services leading to incremental revenue opportunities.
• Devised and implemented new business processes, enhancing customer alternatives and improving customer service.
• Guided department to its first contracts under previously dormant federal business designation by navigating complex government requirements for participation.
• Collaborated on redesign of customer websites and launch of social media communications including twitter, Facebook, LinkedIn and YouTube.

Stamford, CT

• Worked in partnership with internal resources, distributors, and retail chains to formulate and implement strategic marketing plans.
• Reviewed market and consumer intelligence and allocated financial resources to maximize return-on-investments.
• Developed and facilitated $250M national promotional plan for major brands.
• Integrated strategic marketing plans into field sales through on-going communication and guidance.

Greenwich, CT

• Directed team responsible for supporting operational needs of national field sales force. Directed $10M annual sales budget to manage sales support, sales materials, in-store promotions, retail signage, and trade.
• Amended processes for sales materials planning resulting in 20% reduction in warehouse space and waste.
• Creation and managed sales force fulfillment of wide assortment of high impact point-of-sale strategies and materials.
• Created trade advertising plan increasing consumers’ response among target markets for 6 consecutive review periods.

Mooresville, NC

• Directed the marketing and promotional efforts of a 150 person regional sales force.
• Reviewed market data and established a correlation between promotional strategies and consumer behavior.
• Managed the strategic planning process for promotional activity, point-of-sale signage, and sales materials.
• Analyzed sales and promotion data to assess the effectiveness of marketing plans.
• Tracked and monitored sales by product/category to assess the effectiveness of marketing plans.

Mba, Business Administration

Bsba, Marketing