Tommy Johnson Email & Phone Number

Oklahoma City, Oklahoma, United States

Primary strategic lead responsible for developing, implementing, and executing actionable strategies across multiple client accounts for both B2B & B2C agency partners. - Created compelling strategic and creative presentations rallying executive stakeholders behind creative brand stories.- Facilitated agency brainstorms, deep dives, along with in-person and virtual client workshops.- Crystalized innovative POVs and roadmaps to inspire effective creative that spans the customer and end-user experience plan.- Developed go-to-market plans integral to shape the agency’s brand presence, digital footprint, philosophy, and credentials.- Synthesized audience profiles, detailed consumer journeys, facilitating stakeholder interviews, transforming data into meaningful insights.- Authored agency thought leadership articles and publications.- Formulated research methodologies, conducted focus group panels, leading collaborative vendor partnerships to uncover consumer truths to deliver compelling creative with successful results. - Proven ability to source, manage, and recommend strategic tools for both client and agency leadership. - Maintained an up-to-date pulse on industry news, cultural trends, and best practices.- Continuously improved business processes, increasing agency efficiency, scope, communication and profit. - Led strategy-focused education for the agency.

Denver, Colorado, United States

Lead strategist for multiple client accounts to inspire action-driving creative ideas guiding programs from development, execution, to measurement. Collaborated with creative, account management, and subject matter experts (social, media, search, digital, analytics, etc.) to ensure the work reflected clear, thoughtful strategies backed with data-driven insights and presentation narratives. Formulated new creative brief processes and workshops for both internal audiences and external client teams.Created simple, effective communications and connections plans for B2B and B2C audiences.Define and develop new creative research methodologies to uncover customer insights utilizing qualitative and quantitative studies. Developing audience profiles, consumer segmentation, and behavioral analyses identifying key insights to inspire creative ideation.Developed comprehensive marketing plans to connect brands, buyers, and consumers across all touchpoints. Crafted thought leadership deliverables to synthesize upcoming category, consumer, and cultural trends to inspire new growth opportunities for key business leads.

Dallas, Texas, United States

Primarily responsible for shopper marketing strategy for Samsung Electronics America shopper marketing business spanning across smartphones, tablets, wearables, TV & Audio, SmartThings / IoT, - Generating product positioning, messaging framework, competitive analysis, concept testing, and insight development for creative ideation. - Writing and developing creative briefs to materialize strategic frameworks with data-driven human insights to tackle complex business problems. - Establishing simple, actionable portfolio strategies for new product launches for major retailers, including BestBuy, Amazon, Target, Wal-Mart, and others.- Conducting global qualitative and quantitative research via focus groups, interviews, and panels under quick turnaround times. - Managing strategy interns and other team members across multiple projects. - Cross-collaboration with integrated agency teams, external stakeholders, and partners to develop, execute, and measure campaign deliverables.

- Distilled new product trends, consumer behaviors, identifying cultural insights into ambitious creative briefs and client presentations for Samsung Electronics. - Generated actionable insights used to solve complex marketing challenges for Mobile PC's, Memory, iOT, Chromebooks, phones, and TV / Audio. - Developed new product positioning, channel launch strategies and messaging development across retail channels- Coordination of global focus group for Samsung Mobile. Assisted with new business pitches and mobile qualitative research. - Other Account Experience: T-Mobile, Pizza Hut, Audi, Taco Bueno, Sony, Sally Beauty Supply,

Dallas/Fort Worth Area

3-month intensive internship focused on real-world strategic planning with weekly integrated marketing campaigns for Samsung, Pepsi, T-Mobile, Audi, Pizza Hut, and VisitDallas. Assisted the Strategy department with creative briefings, target audience analysis, product positioning and messaging, competitive brand auditing, in collaboration with creative and account teams.

Edmond, Oklahoma, United States

- Top 10 National Finalist for the 2017 NSAC AAF Competition for Tai Pei Frozen Foods (Ajinomoto Foods).- Lead strategist responsible for the overall strategic development, GTM planning, and execution for Tai Pei. - Derived core shopper insights conducting both qualitative and quantitative research via moderating focus groups, surveys, and concept testing. - Developed an integrated marketing plan across digital, TV, print, radio, social, and experiential.

Oklahoma City, Oklahoma Area

- Identifying, coordinating, and executing communications strategies for key media contacts. - Creating marketing and promotional materials for print and electronic. - Designing and publishing of social media content. - Researching current industry trends to create effective marketing and advertising strategies.

- Lead Strategist responsible for overall global social media campaign architecture, brand development, and execution. - Top 4 National Finalist: Peer-to-Peer Challenging Extremism initiative sponsored by Facebook & Department of Homeland Security. - Conducted all primary research leading focus groups and interviews, analyzing audience trends, behavioral heuristics, and target profiling. - Responsible for all social media content planning, messaging, measurement / analytics across paid and earned media.

Bachelor'S Degree, Strategic Communications

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