Lifestyle Brand Ambassador
CurrentKEY ACCOUNT MANAGEMENT & SALESManage 30 key accounts by leveraging case buy-ins, NPODs, features, menu placements and marketing programsLocalize multiple national programs within key accounts to gain features and new distributionBuild Relationships with all account gatekeepers and successfully increase brand presence within assigned territoryTrain and educate trade and distributors on Brown-Forman brands, as well as distributor partners I.E Jack Daniels, Herradura, Korbel etcPROGRAM BUILDING & EXECUTION- Localize and lead 360-degree sales and marketing programming from ideation to full execution.Programs include multiple media and consumer touch points including social, print, radio, television, on and off premiseBuild relationships with local media and influencers to amplify brand visibilityLeverage all local programming for commercial wins within and outside of key account universeActively participate in spokes-person activities including radio appearances and hosting eventsBRAND TRAINING & EDUCATIONPresent expert brand training to industry trade, distributor partners, Greenhouse promotional staff, specialty groups, and end-consumersCustomize training and brand education materials according to voice of accountBUDGET & ADMINISTRATIVE- Deliver all administrative requirements including monthly programming recaps and highlights, budget and sales reports, competitive insights, and expense reports