Tom Peterson Email & Phone Number

Providence, Rhode Island Area

Lead all aspects of fundraising, philanthropy, marketing and communication--resulting in high double-digit revenue growth year over year for this long-established non-profit. Success attributed to: donor cultivation and stewardship, launching a planned giving program, event planning and management, creating a business membership program, effective use of digital media and video.

Providence, Rhode Island Area

Work with select non-profit clients utilizing my expertise and passion for building brands through consumer insights, effective communication and inspired creative.

Providence, Rhode Island Area

Develop and implement marketing and brand strategies for events and institutional programs, as well as foster corporate sponsor opportunities.

Providence, Rhode Island

Hired originally to lead the consolidation of four business units under one brand name—GTECH, was then tapped to orchestrate the rebranding of the largest gaming company in the world, when GTECH merged with IGT in April 2015. Developed new logo, brand guidelines and all major creative needs in-house utilizing both design teams. Directly manage the creative department that supports all corporate-wide and lottery-specific creative. Successfully introduced the new brand positioning to investors, employees, and customers through a series of road shows, trade shows, internal communications and events, reinforcing our commitment to innovation and alleviating concerns about the merger. Simultaneously, launched Aurora, a new business platform for lotteries that is the cornerstone of our lottery business and the single biggest product launch in over 15 years. Developed internal campaign “Win as One” to forge new corporate culture around common mission and values.

Teaming up with this strategic marketing firm that focuses on analytics, data management and business strategy in the Direct to Consumer (DTC) sector, my focus has been on translating consumer insights into effective brand communication. Working with a team of freelance designers, agencies or with a company's internal design team, we help brands grow their businesses while being true to the brand. Recent projects include (1)working on the Shark brand (the cleaning products division of Euro-Pro) developing holistic direct marketing creative including infomercials, website, direct-mail, email marketing programs and (2)the development of all creative materials and programs for a new gift brand "Just The Right Book", launched in November 09, and (3) rebranding a $100+ million company who has recently expanded their business model.

Business development and account management for this boutique marketing/sales/design/trend forecasting agency specializing in the fine jewelry sector.

Developed marketing strategy and led "rebranding" initiative impacting every aspect of the marketing mix: product, packaging, merchandising, advertising, etc. Managed and directed the regional marketing activities, public relations, creative services group, and the Direct Consumer initiatives (e-commerce and direct mail catalog). Also responsible for leading the Strategic Planning Committee, responsible for developing the corporate business plan.

New York, Ny

Worked with a variety of small, luxury brands in the haircare, fashion and accessories space including Pipino, Amy Chan and Shelley Steffe, developing and implementing marketing and branding strategies, handling special events (store openings, fashion shows, etc.) , public relations, marketing collateral, advertising and direct marketing.

New York, Ny

Recruited to lead the marketing and sales efforts of this fine jewelry online retailer and information resource--Swarovski's first foray into the fine jewelry sector. After 9/11, and prior to full launch, the company was shuttered due to revised business outlook.

New York, Ny

Oversaw the transition of the brand, as it was sold to Estee Lauder, ensuring that it retained its unique personality while establishing a more disciplined approach to the marketing process. Developed overall brand strategy and led implementation of marketing and education programs that led to rapid growth both in same-store sales and retail expansion

Prior to Business Development role, held a variety of Sales and Marketing positions at Arden...at the time a subsidiary of Unilever. As Director, Business Development I oversaw all licensing, including oversight of the Red Door salon business, development of an e-commerce site, the first in the industry, launch and management of our first flagship store on 5th Avenue and implementing new technologies including a Custom Color Foundation into retail stores.

Mba, International Business/Marketing

cum Laude

Ba, Marketing/Finance

magna cum laude