Tom Phillips Email & Phone Number

Santa Barbara, California, Us

Consumers are living more of their lives on mobile devices and mobile marketing is exploding. These changes are driving tens of billions of additional phone calls to businesses every year. But what actually happens on those calls? Better yet, how can businesses convert those calls into revenue rather than missed opportunities?Invoca brings phone calls into the digital age, making call outcomes as measurable and automated as clicks. Invoca’s platform supports both marketers and call center leadership alike by helping generate more calls, but also converting those leads at a better clip.

Miami, Fl, Us

• Lead strategic development and backlog management of VITAS consumer-facing digital properties (mobile app & website), includes managing agency relationships and supporting software integrations, namely: invoca, Microsoft Dynamics, Sitecore, and the Google suite.• Provide continued guidance to leadership managing product roadmaps setting priorities according to a proper balance of researched consumer desires and current business needs.• Manage cross-functional team of developers, UX designers and data analysts constantly investigating opportunities for improvement of our digital products leveraging design thinking methodologies supported by digital platforms such as usertesting.com • Plan product releases with internal stakeholders; leadership, legal, marketing, and finance departments. • Lead marketing attribution / ROAS discussions rooted in data mined from invoca, google, and the Dynamics CRM.• Launched a multiple-award winning website redesign (vitas.com), leading the project from initial pitch, securing financing, creating user journeys, design reviews, through site launch and ongoing marketing efforts.• Lead the redesign of our mobile sales enablement app which has realized a 10x profit YoY, won a coveted MUX award in 2019 along with several other healthcare industry specific awards.• Founded the VITAS UX Center of Excellence whose mission is to lead digital transformation by putting consumers needs first while comparing our offerings to competitors in the market.

Cincinnati, Ohio, Us

• Managed a 4-person team collaborating with global P&G stakeholders to launch the Microsoft Office 365 migration portal increasing user productivity by 3 hours and realizing a $7.5 million in cost savings to P&G.• Activated internal marketing campaigns across multiple channels within P&G resulting in a 25% reduction in IT related help desk calls realizing $3 million in cost savings.• Redesigned the P&G IT training website combining Google Analytics reports with survey data to guide design and functionality decisions that improved user satisfaction 15%.• Increased team’s capabilities mentoring 2 new team members.

Cincinnati, Ohio, Us

• Managed the redesign of P&G’s online IT on-boarding platform “BEFIT” which reduced training time by 6-hours and saves an estimated $1.5 million per year.• Planned and developed a redesign of the training portal guided by multi-factor user analysis supported by internal marketing to increase digital training content consumption by 15%.• Created quarterly global email marketing campaign targeting 1,000 managers producing a 60% increase in promoted content consumption equating to $200k in incremental ROI of the online training initiative.• Strategized moving entire training portfolio to online delivery providing faster service while eliminating $500k in annual costs for live instructors, paper and travel.

Cleveland, Oh, Us

Served as strategic resource between client stakeholders and our internal marketing and development teams. As an account manager I dug deep into my clients' needs, trying to understand their pain points and how our organization's offerings could be leveraged to solve. I worked with both for-profit and not-for-profit businesses such as Key Bank, Sherwin Williams, Case Western Reserve University, and The Cleveland Foundation and the Cleveland Botanical Garden. In addition to helping grow the business, I was tasked with monitoring project plans, tracking success, answering RFPs, pitching new clients, and reporting to management.• Coordinated cross-functional teams executing digital marketing, advertising and SEO/SEM initiatives for B2B and non-profit clients such as Sherwin Williams, Case Western Reserve University, and The Cleveland Foundation.• Managed the redesign of The Cleveland Foundation’s website (clevelandfoundation.org) improving the online donation and grant search processes. Post launch; grant searches increased 25% while online donations increased $500k.• Increased agency revenue by $350k (2007-2008) by pitching new clients, answering RFPs, writing SOWs and preparing proposals.• Effectively distilled insight from both quantitative and qualitative data sources such as focus groups, surveys, and website consumption to provide client insight and guide project objectives.• Implemented multi-faceted SEO/SEM solutions leveraging Google Analytics and Google AdWords

University Heights, Oh, Us

Developed distance learning portal for K-12 math and science educators in the Cleveland/Akron area supplemented by live video conferences using VOIP technology with remote tracking cameras.

Master Of Business Administration (Mba), Marketing & Entrepreneurship

Bachelor Of Science (Bs), Computer Software Engineering

Japanese Language And Literature

Education record