Tom Pinks Email & Phone Number

City Of London, England, United Kingdom

• Leading on all web content design across the organisation.• Crafting accessible, engaging and impactful copy across a range of channels and activities, from web pages, social media and print to supporting data reports and communications from The Mix.• Collaborating with young people, major brands and advisors to provide expert support content.• Managing all press activities, from developing strategies to drafting releases and quotes, selling in and reporting.• Supporting, empowering and providing training to young people to produce peer-to-peer support articles.• Line-managing our UX Design Officer to create thoughtful and inclusive user experiences.

London, England, United Kingdom

• Developed the Equality, Diversity and Inclusion (EDI) strategy and implemented it across the organisation, helping Mind become a thought leader on EDI.• Created and implemented the content strategy for a new product, MindCollab, to efficiently scale high-quality, accessible content and help thousands of service users engage with Mind.• Developed the end-to-end user journey for Mind's Wellbeing Directory, reducing the average phone time by 35% and reducing in-app chats by 39%.• Produced content for web and app platforms, in alignment with GDS service standards, to solidify Mind’s authority in the mental health sector.• Led research projects into underrepresented communities in London to shape new services. Communities included LGBTQI+, South Asians, problem gamblers, and men.• Hosted empathy workshops and crit sessions across the organisation to produce a consistent and trustworthy service to the people of London.

London, England, United Kingdom

• Developed and oversaw the content strategy for the organisation, helping it blossom from a handful of members to over 35,000 in 18 months. This solidified the organisation's position as an authority in tackling youth loneliness.• Researched and designed GLFP’s tone of voice, then trained every team on how to use it and why it matters.• Led both quantitative and qualitative research to inform personas, empathy maps and user journeys that optimised the content strategy to reach and expand our target audience, helping thousands engage with resources to manage loneliness and mental health issues.• Established a content community and team rituals like crits, pairing, personal development time and lunch and learns to help my team of brilliant content writers produce effective and informative content for web and app platforms.

London, England, United Kingdom

• Consulted on the overall user journey throughout the app, and advised the team on language and usability recommendations to enhance accessibility and user satisfaction. This consolidated the app's safeguarding measures and increased inclusivity, helping them reach (and protect) a wider audience.

Ealing, England, United Kingdom

• Led the design in the Hearing Voices and Mindfulness programmes to provide support and empowerment to people dealing with paranoid schizophrenia, personality disorders, depression, anxiety, loneliness, agoraphobia and suicidal ideation.• Collaborated with the NHS and other organisations to develop strategies that address the needs and pain points of service users struggling to access the support they need.

London, England, United Kingdom

• Constructed the end-to-end user journey for a new product that addressed teacher-related issues via an online help centre. This reduced email queries by 48% and resulted in a 62% increase in teacher satisfaction which led to EF’s highest retention rates for UK online teachers.• Managed all UK social media accounts and created blogs, competitions and interactive features to engage all teachers across the country, further bolstering retention rates which was initially EF’s core issue.• Worked with ambassadors and corporate partners to create engaging campaigns like World Mental Health Day and EF’s Pro Cycling Campaign (which doubled site visits).

Guangdong, China

• Taught various ages from 4 yrs to 60 yrs, teaching English through maths, science and sports.• Researched and developed a modern and relevant curriculum for local secondary schools across four provinces in Southern China.

West Midlands, England, United Kingdom

• On a mission to make English lessons engaging and inspire a love of writing.

• Redesigned the entire website and created the copy that contributed to 40% increase in traffic to the website with an 3% conversion rate.

West Midlands, England, United Kingdom

• Wrote various articles on culture, music, film and events.• Designed the marketing materials for the roster of events throughout the year.

Bachelor Of Applied Science - Basc, Psychology, 2:1

Bachelor'S Degree, Screenwriting, 1St

Activities and Societies: Secretary of The Film Society Treasurer of The Cult Film Society Co-Organiser of The Independent Cinema Community