An innovative nationwide inter-school team event for pupils at Key Stage 2 level showcasing diverse skills within an exciting interactive environment. Collaborate with a number of senior stakeholders within education to produce a brand strategy and business plan to attract participants, brand associations and sponsorship.Produce and edit all online content, content marketing, materials, advertisements and presentations. Secure brand associations with the British Museum, Science Museum, Imperial War Museum, European Space Agency, Mathematics Association, CBBC and a number of television production companies, then produce video content for live events.Sell sponsorship, including headline sponsors Odeon. Increased participation by 65% year on year: revenues by 150% annually.

CAPE mental health charity provides a vital suite of services to people with severe and enduring mental health needs.Initially joining as an online consultant, responsibilities evolved to encapsulate the rebranding, re-launch and expansion of CAPE’s retail offer. This included brand analysis, sales analysis, creation of retail strategy, recruitment, direction, training and management of the sales team to deliver business targets, marketing strategy and management including digital and social media, online sales platform, rebranding the stores and updating the in-store presence. Increased brand profile, established a social media footprint and uplifted average sales by over 20% year on year.

The sole Director of a start-up brand management agency in the fashion industry. Oversaw the creation of the company from scratch and led fifteen employees across three locations, managing brands from Europe, North America and Asia. Responsible for the identification of, contractual agreements with, and sales and marketing strategies for all new brands, recruitment and leadership of both the sales and marketing teams, lead generation, showroom identification and fit-out, IT implementation and management, budget management, international wholesale network, warehouse and distribution division and key account responsibility at directorial level. Owned, designed, produced, marketed and distributed own brand into premium stores worldwide. Secured international distributors and established sales network before successfully selling off the brand. Held worldwide license for another brand.Using CRM, created B2B marketing that built customer base of every major UK apparel and footwear retailer, together with major international retailers such as Zalando, Bergdorf Goodman, Marubeni, and Lane Crawford. Our network incorporated over 300 retailers across 20 countries. Trained sales department that brought in £1.5m+ each season (£4m annually) at 18% net profit.Managed market analysis, online campaigns, digital marketing, B2B and B2C marketing campaigns and reporting for every brand using Key Performance Indicators. Led a Marketing & PR team looking after fifteen clients simultaneously, working with every national fashion publication and with strong relationships with almost every credible celebrity re: brand ambassadors. In the space of three years, Clear Agency became one of the leading fashion sales & marketing agencies in London in terms of profile and reputation, successfully launching and re-launching brands whilst simultaneously showing profit.

Built the PR and Marketing division from zero annual revenue and no team members to over £250,000 in direct revenue – plus another £300,000 of indirect income annually – and five full-time staff.Brought in established brands such as Barbour, Lee Cooper and Canada Goose as clients.Created and implemented the PR strategy that successfully re-launched Barbour as an iconic British brand and helped turn a loss-making company into a hugely profitable one.Secured major accounts including ASOS, Selfridges, Harrods, Harvey Nichols, House of Fraser, JD Sports, Sports Direct and JohnLewis, bringing in over £2m seasonally in sales revenue.Oversaw the budgets and cash flow, including managing the accounts and distribution HQ in the midlands.