Tonya Roberts

Tonya Roberts Email and Phone Number

Passionate & Intuitive Researcher @ Burrell Communications
chicago, illinois, united states
Tonya Roberts's Location
Greater Chicago Area, United States
Tonya Roberts's Contact Details

Tonya Roberts personal email

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Tonya Roberts phone numbers

About Tonya Roberts

A passionate, intuitive and strategic researcher with more than twenty (20) years of market research experience in nearly every industry: CPG, automotive, insurance, QSR, beverage, electronics/technology, gaming, travel & tourism, retail, entertainment, financial and healthcare. A wealth of knowledge of diverse consumer segments, including women, Moms, African-American, Latino, Asian, female, youth and urban consumers.Extensive experience in traditional research methods as well as non-traditional, ethnographic research.Winner of two Advertising Research Foundation David Ogilvy Awards

Tonya Roberts's Current Company Details
Burrell Communications

Burrell Communications

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Passionate & Intuitive Researcher
chicago, illinois, united states
Website:
burrell.com
Employees:
176
Tonya Roberts Work Experience Details
  • Burrell Communications
    Associate Director Of Consumer Insights
    Burrell Communications Feb 2016 - Present
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  • Burrell Communications
    Associate Director - Consumer Insights
    Burrell Communications 2005 - 2012
    • Advised agency staff and clients on design, execution and analysis of research – both qualitative and quantitative studies.• Developed, conducted, managed and published the agency’s merchandisable, proprietary research studies.• Maintained a presence via situational analysis, exploratory, concept testing, ethnographies, new product testing, strategy development, communication check, copy test and advertising tracking research for new business pitches and agency's clients• Conducted ethnographies, man-on-the-street interviews, facilitated focus groups, dyads, triads, friendship pairs, and one-on-one interviews with physicians, patients, consumers of all ages and ethnic groups, business executives, etc. • Designed, implemented and managed research studies that earned the agency two ARF David Ogilvy Awards.
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  • Performax Consulting Services, Llc
    Partner
    Performax Consulting Services, Llc Jan 1988 - Aug 2005
    As Partner at Performax, I:Lead various types of research studies – on-site surveys at conferences and events, in-house telephone surveys, and on-line/mail survey projects.Strategically designed and recommended market research studies that proved to meet the client’s objectives and be financially beneficial internally.Maintained communications with primary /clients, keeping them informed about projects.Planned, directed, coordinated, and executed project activity to meet project goals within the prescribed time and budget. Identified, selected and managed employees, subcontractors and vendors.Prepared appropriate proposals, research instruments, reports and presentations.Conducted advanced analysis of quantitative and qualitative data.Advised on the development of marketing materials, website, and client databases.

Tonya Roberts Skills

Customer Insight Market Research Integrated Marketing Advertising Focus Groups Quantitative Research Digital Marketing Qualitative Research Digital Strategy Brand Architecture Media Planning Consumer Insight Relationship Marketing Consumer Behaviour Ethnography Creative Strategy Marketing Communications Segmentation Shopper Marketing Comscore

Tonya Roberts Education Details

Frequently Asked Questions about Tonya Roberts

What company does Tonya Roberts work for?

Tonya Roberts works for Burrell Communications

What is Tonya Roberts's role at the current company?

Tonya Roberts's current role is Passionate & Intuitive Researcher.

What is Tonya Roberts's email address?

Tonya Roberts's email address is to****@****bal.net

What is Tonya Roberts's direct phone number?

Tonya Roberts's direct phone number is +131229*****

What schools did Tonya Roberts attend?

Tonya Roberts attended Concordia University Texas.

What skills is Tonya Roberts known for?

Tonya Roberts has skills like Customer Insight, Market Research, Integrated Marketing, Advertising, Focus Groups, Quantitative Research, Digital Marketing, Qualitative Research, Digital Strategy, Brand Architecture, Media Planning, Consumer Insight.

Who are Tonya Roberts's colleagues?

Tonya Roberts's colleagues are Ronald Smith, Ethan Barnes, Dynique Moore, Brandee Jones, Carolyn Chatman, Antonio Gary Jr., Andrea Griffin.

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