I am a super passionate promotional product promoter that loves helping my clients find new ways to advertise their business. I love what I do and love finding ways to create new, unique, and effective marketing campaigns. It thrills me to start with a concept and develop it into a big idea that helps my client achieve their desired outcomes. I am a highly-experienced Sales Executive with proven results in marketing and driving corporate sales to optimum levels. Strong business qualifications with an impressive track record in sales, strategic planning, product development, and organizational management. Skilled in identifying customer marketing needs and creating innovative/cost-effective sales solutions to increase revenue and brand recognition. CAREER ACCOMPLISHMENTS• Founder/CEO of a successful promotional products company for over 12 years• Developed promotional marketing programs for multiple Fortune 500 companies, major sports teams, and international sponsorships • Increased wholesale, retail and direct sales to over $1 million annually • Regularly provided exciting presentations with innovative ideas to corporations, schools and social organizations• Responsible for all account development, marketing strategies, pricing, advertising and delivery • Launched large-scale sales and marketing campaign for new product to the medical industry• Effectively motivated and managed sales groups in training and teamwork• My success was based on the “Effective Marketing” of client needs
Aia/Logomotions (Previously Effective Marketing)
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Vp SalesAia/Logomotions (Previously Effective Marketing) Jan 2002 - PresentGreater Seattle AreaOur company is ranked in the top 1% nationally in promotional product sales. Extensive public speaking and presentation skills used to interface effectively with partners and large clients to develop and maintain organizational strategies, increasing sales and improving profitability. Building overseas and domestic partnerships for product sourcing, insuring on-time delivery, and meeting budget parameters for a diverse clientele. Specific client goals met through creative advertising campaigns improving corporate external and internal relationships. Successful start-up and development of an owner-operated business including preparing a business plan, advertising, reports, taxes, and human resources with proven experience in management, marketing and sales.
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Vice President Of Sales And MarketingSentida Jan 2003 - Dec 2004Greater Seattle AreaManaged and trained four regional sales managers for “The Liv Kit,” a breast examination aid for the medical industry. Launched a fully-branded campaign including Website design, copywriting, product packaging design and production of Infomercial. Worked directly with company President to establish pricing, company initiatives and best business practices. Established business relationships with key pharmaceutical accounts. Highlights• Developed, organized and analyzed eight Focus Groups for market projection• Secured and worked directly with Olivia Newton John to endorse and represent the product including preparations for The Sharon Osbourne Show• Layout, copy, photo set-up, media-buy and arrangement for production of nationally-televised Infomercial• Success of sales team resulted in company sell-out to International firm.
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Sr. Account ExecutiveWalter W. Cribbins Co. Dec 1994 - Jan 2002Sales executive for largest west-coast promotional agency achieving the Top Sales Executive Award for 3 years, the Highest Gross Profit Award for 2 years and honored as Sales Person of the Year in 2001.Established consistent sales increases from 30-100% through client development and retention, expanding client base nationally to over 100 accounts. Professional speaker to local colleges representing PPAI (Promotional Products Advertising Industry) to marketing classes. Highlights• Resourced and provided items for specific program launches for large software company• Partnered with International retail company on multiple private label items, worked on sponsorships for the Olympics, the Mariners, and the Iditarod, and many in-store campaigns, plus a web site launch give-away of 45,000 t-shirts• Direct import of custom, holiday coffee mugs and lapel pins for international coffee company
Tonya Walker Education Details
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Business Administration, Management And Operations
Frequently Asked Questions about Tonya Walker
What company does Tonya Walker work for?
Tonya Walker works for Aia/logomotions (Previously Effective Marketing)
What is Tonya Walker's role at the current company?
Tonya Walker's current role is Branded Merchandise and Marketing Strategy Expert. Seeking ways to help companies express their culture through the use of highly effective branded merchandise and quality apparel..
What schools did Tonya Walker attend?
Tonya Walker attended Central Washington University.
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