Michelle Ramirez Email & Phone Number

Irvine, California, United States

Commerce, California, United States

Analyze consumer insights and trends to establish positioning, identify target audiences, and develop strategic omnichannel marketing campaigns. Lead the execution of campaign initiatives from inception to completion, leveraging internal support and cultivating a culture of collaboration extending to the field teams and store associates, training and motivating all 376 stores to optimize upcoming initiatives.- Increased app users by an average of 12% weekly while driving user retention, engagement, and conversion rates through biweekly marketing campaigns.-Partnered with finance to create, maintain, and conduct analytics reporting across multiple platforms and extract key insights to summarize campaign results and determine tactics for future initiatives effectively.- Curated and implemented annual content calendar, working with cross-functional partners across the organization to align on timing and relevancy, ensuring product availability, in-store merchandising support, and consistent messaging across all marketing channels.

Los Angeles, California, United States

Cultivateld lasting relationships with community members, nonprofit partners, and external agencies. Heightened brand reputation by procuring new and leveraging existing resources to amplify impact of community contributions. Partnered with cross-functional teams to plan, coordinate and promote store events and in-kind giving distributions. Championed volunteer opportunities and experiences in support of local organizations and cause awareness; encouraging community service engagement.- Instrumental in significantly expanding community engagement from single-store, hyper-local events, to large-scale regional events, successfully raising $30k+ in donations for nonprofit partner, Folds of Honor.- Devised and implemented creative community outreach initiatives and special events, bolstering customer loyalty, elevating public perception and driving donations totaling $13k+ annually with limited overhead, resulting in a significant increase of all KPI’s at select event stores.- Accomplished reduction of waste by 520+ tons annually and mitigated dumping costs by forming strategic partnerships with local organizations to salvage excess merchandise, triggering significant cost reduction.

Responsible for growing revenue and boosting brand recognition. Fashioned markdown strategies and developed promotional materials for marketing. Procured, organized and installed seasonal displays sourced from global suppliers, minimizing expenses while maximizing brand visibility and client engagement. Liaise extensively and cultivate relationships with partners across the global market, delivering key contributions to annual conferences in developing creative visual merchandising and event proposals. -Secured consistent 5% growth in sales by coaching and motivating teams through interactive visual merchandising conferences, customer service trainings, and seasonal product knowledge seminars. -Provided feedback and developed talent, creating impactful merchandising strategies biweekly in partnership with store management and associates to successfully plan and implement zone maps, catering to local demographics.-Coordinated and curated fashion shows, pop up shops, and special installations promoting seasonal and capsule collections in conjunction with marketing and nonprofit partners, increasing sales by $500k annually.-Achieved 90% sell through prior to first markdown through in-depth assessments of consumer demand and seasonal trends, carefully analyzing data and calculating product selection and development of assortment strategies.

Monitored performance of 20 nationwide stores and conducted on-site visits globally, ensuring consistent brand representation and accurate application of visual directives from French headquarters. Develop, coach, and train teams to ensure comprehensive understanding of product lines and brand standards. Formulated visual merchandising strategies, introduced client retention initiatives, and set special event objectives to elevate brand recognition and consistently increase sales. -Spurred 9%+ growth in sales by analyzing key performance indicators, identifying and pursuing opportunities, and implementing a plan of action for improvement.-Orchestrated 3 new store openings and 5 remodels applying elevated visual merchandising standards, recruiting and training new associates, emphasizing and implementing client-centric practices.-Provided critical feedback on product designs and selections at biannual seminars, advising of opportunities in the collection and strengthening seasonal product presentation. -Launched and fostered fundraising initiatives for the Anne Fontaine Foundation, generating $200K for the protection and reforestation of Brazil’s Atlantic Forest annually.