Wrangle is a marketing agency dedicated to helping clients improve their digital marketing and ecommerce strategies.• Devised digital acquisition strategies across organic, paid, and email traffic that increased client leads by 42% and ecommerce revenue by 24%.• Partnered with iHeart and MNTN advertising platforms to drive client’s retail store visits through podcast, pre-roll, and OTT ads, leading to an increase of 275% compared to efforts in Google Ads.• Managed the HubSpot CRM platform for clients (average of 2,000 unique contacts for each client), integrated HubSpot forms onto websites for lead acquisition, and increased HubSpot email campaign open rates by 7.2%.

UNFI provides grocers and other retailers nationwide with wholesale organic, natural, and conventional food distribution.• Oversaw site merchandising efforts, including the identification and promotion of products and categories based on user behavior, industry trends, and seasonality, that achieved a 14% increase in revenue.• Led data-driven collaborative teams to overhaul the ecommerce user experience that delivered a 28% increase in weekly orders and 23% increase in average weekly order volume.• Implemented a robust third-party partner marketplace with 600+ partner brands and 30,000+ SKUs that generated $900,000 incremental revenue in the first year.

Wrangle is a marketing agency dedicated to helping clients improve their digital marketing and ecommerce strategies.• Devised and implemented search engine optimization strategies that resulted in an average increase of 210% of users coming to clients’ sites through organic search.• Developed monthly paid ad campaign budgets of $125k+ to deliver a 60% increase in click-through rate (CTR) and 110% increase in conversions across all clients, all while driving down average cost-per-click (CPC) by 43%.

Marmon Link provides comprehensive after-sale service for Marmon Foodservice Technologies commercial kitchen equipment through technical support, warranty service, and a global replacement parts distribution network.DIGITAL STRATEGY• Led internal teams and external partners to identify current-state customer pain points and future-state enhancements, as well as determine internal functional requirements and process improvements.• Delivered a 44% increase in new ecommerce customers, 20% increase in online orders, 7.1% increase in ecommerce growth, and 6.9% increase in customer channel shift from call center to web.• Identified and implemented an SEO strategy that generated $25 million in online sales growth over 4 years.• Enhanced Marketing’s customer communications by designing and executing campaign plans through a new channel marketing mix, resulting in a 22% average email open rate (7% higher than the B2B industry average).• Planned and executed customer promotion strategy resulting in $500,000 in incentivized web sales in year one.• Continued regular management of the ecommerce platform with over $23 million in average annual sales.ORGANIZATIONAL TRANSFORMATION• Initiated an extensive competitive intelligence project that identified customer experience trends in the foodservice equipment industry and revealed the need for a $2 million digital investment strategy.• Oversaw the Value Pricing initiative to redefine our approach to pricing and negotiation in the foodservice equipment industry that brought in $1 million in additional revenue in its first year.• Partnered with global manufacturing affiliates and Marmon subsidiaries to implement and grow the Marmon Link branding and customer experience in the EMEA, APAC, and LATAM regions.• Defined new mission, vision, and values for company rebrand, as well as created a positioning statement now used by Marmon Holdings as the gold-standard example for its 150+ companies around the world.

Beck Law was a sole practitioner law firm serving small business clients with corporate formation, business and marketing plans, and business consultation.• Advised broad range of business clients, including independent restaurants and non-profit organizations.• Drafted and negotiated sales agreements for 5+ small business purchases.• Obtained 501(c)(3) tax exemption status for several non-profit startups.