Industry: Private EducationI lead design and development of year-round digital growth initiatives, from executing six-digit paid marketing campaigns to building fully responsive digital experiences at Blyth Academy - Canada’s largest network of private schools.→ Recipient of the “Blyth Gold Standard Award of Excellence”→ Ideate and own Blyth Academy Online’s digital presence revamp (user acquisition strategy, UX/UI, brand identity, CRO)→ Strategize, build, and manage paid lead generation campaigns (annual spend: high $800’s). → Apply behavioural science to create, A/B test, and optimize customer journey hypothesis, improving CX/UX alignment.→ Prepare weekly business growth, ROAS, and consumer behaviour pattern reports for the CEO and other C-level executives.→ Member of the Awards, Scholarships, and Financial Aid Committee

As an Advisory Board Member at Canada Confesses, I have the privilege of advising the co-founders on strategic initiatives aimed at driving social change in Canada. Our project is dedicated to uncovering social injustices and providing marginalized communities across the country with free essential resources. It's not just a platform for sharing stories of injustice but also a thriving hub for youth to lead impactful projects. Together, we're working to create a more just and equitable society for all.

Consulted the Website Team at Canada Confesses on the best UX/CX practices through the lenses of applied behavioral design, including but not limited to user acquisition, user conversion, user retention, and user engagement.

Industry: Mobile App DevOffered strategic guidance and consulting services focused on enhancing the user experience of one of the fastest-growing productivity apps on the App Store. → Advised the Founder and Design team on optimizing user experience using applied behavioral psychology principles.→ Contributed to the development of innovative Habit and Daily screens, ensuring seamless user interaction while prioritizing simplicity.→ Assisted in creating new app features and user flows based on thorough UX research and valuable user feedback.→ Conducted a comprehensive analysis of the competitive market to inform decisions and stay ahead in the dynamic digital landscape.

Industry: Digital Innovation ConsultingEngineered, executed, and validated long-term omni-channel digital growth & innovation strategies for government-backed nonprofits and private B2B & B2C SMEs across Canada.→ Produced award-winning website copy for Radicle Inc. (Best Practices, The Webby Awards 2022) Led digital growth projects and CX/UX alignment initiatives for DEP by Business Link, Radicle Inc., Eneon Inc. amongst others. → Designed & implemented an innovative behavioural buckets system for more advanced and accurate targeting and product positioning.→ Led digital growth projects, CRO, and CX/UX alignment initiatives for DEP by Business Link, Radicle Inc., Eneon Inc. amongst others. → Developed UX microcopy for UpSwing by Alberta Golf, incorporating best behavioural design practices.→ Consulted clients on corporate identity, product positioning, etc.

Industry: Advertising + Research, Destination & Real EstateOwned strategy and execution in four (4) key areas: Search (maintaining average CTRs 54% above industry average), Social (increasing social traffic by 27,000%), Display (GDN), and Search Engine Optimization (SEO). → Led strategy, development, performance tracking, and CRO for five-figure ad campaigns (Westcreek Developments, Shane Homes, Strata Developments, Black Diamond Land, Ownly amongst others); budget accountability: CA$150K+. → Developed & implemented an intent-based ad groups approach to search campaigns, which resulted in a 44,000% combined increase in Social Traffic to client websites.→ Analyzed consumer behaviour patterns (online + offline), acquisition channels, and ROAS.

Industry: HRTech, HealthcarePrior to the company downsizing due to the Covid-19 pandemic, assisted the Projects Team with HR software implementation projects at ON- and B.C.-based long-term care facilities. → Worked directly with clients to identify and resolve UX challenges and UI issues.→ Advised clients on designing intranet landing pages, employee hubs, real-time reporting and data analytics tools.→ Conducted an onboarding workshop series for new clients.

Industry: EdTech, K-8 Elementary EducationIdentified, qualified, and cultivated new sales opportunities in the North American EdTech space, managing a TAM of close to 500K potential clients in the U.S. (TX, FL, CA, NC, SC, IL) and Canada.→ Performed a market research, analyzing competition and market drivers to brief C-Suite on market trends, acquisition forecasts, and conversion opportunities in the United States. → Incorporated a new scheduling approach delivered through email marketing campaigns that resulted in a 200%+ increase average in scheduled weekly platform demos.

Industry: Intl’ Recruitment, Higher EducationResponsible for the development and expansion of Seneca International’s new and existing markets in Southeast Europe. → Administered two (2) market research projects analyzing student recruitment opportunities.→ Proposed & developed a department-wide sales deck (later translated into eight languages) and a viewbook for Seneca Helix (on-campus business incubator). → Initiated & delivered two (2) recruitment events in Moscow, Russia.

Industry: Start-up Incubator + AcceleratorResponsible for marketing and co-managing startup pitch events at private venues and the Toronto City Hall, attracting tech ventures and angel investors from around Canada.→ Conferred with Flow Water, MinuteBox, Rover Parking Inc., etc.→ Produced education content for social media (Twitter, LinkedIn, Facebook, Instagram, YouTube)→ Wrote, designed, and edited various marketing materials and digital content.