As a subject matter expert with extensive knowledge of audience development and customer retention roles, I provided client-side product development requirements and practical product usage demonstrations to the sales team. In addition, as a part of a sales development process, I worked extensively with the internal system development team to establish new and enhanced functionality for the SasS-based CRM/Fulfillment platform. I also managed and oversaw the development of standardized reporting and analytical tools for the weekly senior staff briefings. The analysis and reporting also includes sales development tracking reporting system and development of departmental KPI.• Provide technical solution development and consultation to the sales team members for Darwin CX products.• Assist in new client onboarding and provide technical solutions to the operational team to ensure the customer success team can provide exceptional customer services.• Provide subject-matter expert advice and product demonstrations to prospective clients.• Assist in new client onboarding and provide technical solutions to the operational team to ensure the customer success team can provide exceptional customer services.• Developed and managed sales reporting and analytical tools for weekly executive staff briefings. • Developed standardized reporting metrics for the department-wide reporting system.• Provide subject matter expert knowledge support to the development of new Darwin programs.

Collaborate with the membership retention group to deliver weekly campaign files to meet organizational goals. In this role, I managed a weekly process to segment data, build, manage, and deliver weekly direct response campaign files to internal clients for the combination of mail and email membership renewal programs along with a host of member reacquisition program prospect files to external vendors for the deployment. Additionally, as a part of the responsibilities included.• Utilizing the IBM Campaign/Unica-IMAX platform, build, manage, and deliver weekly direct response campaign files to internal clients for the combination of mail and email renewal programs. • Provide decision-making support for campaign and renewal test activities, including but not limited to developing reporting methods, analyzing test results, and campaign performance analysis. • Work closely with internal teams of clients to convert and develop legacy analytic reporting platform to automated self-service Tableau platform. • Provide Print Forecast reports every quarter to an internal client for print collateral usage management.

Managed a team of Junior Analysts to oversee the daily operation of the membership program from an analytical perspective to ensure the growth and stability of the organization’s membership program. Simultaneously, my team was responsible for the monthly donation program for the organization’s foundation program. Other responsibilities include.• Planned and created direct marketing segmentation, utilizing insights from marketing analysis, market trends, and test results. • Support fundraising staff by the creation of customized reports and mailing lists, developing and implementing policies and procedures, and serving as the liaison with external department staff.• Identify operational improvements and other areas based on data trends and analysis. • Work across departments to develop and update database functionality and customization to meet the organization's overall goal. • Developed and analyzed key marketing metrics to ensure campaigns are meeting engagement, retention, and revenue goals, and developed, and managed financial reporting for the monthly presentation and review.• Developed annual departmental budget, and created monthly reconciliation, and FP&A reports for the management staff.

Managed audience volume reporting activities for all externally audited 110 papers nationwide, including USA TODAY. Additionally, I was responsible for generating regularly scheduled audience volume reports for the Executive Management Team. My areas of responsibilities extended to.• Provide guidance to local and regional site staff with instructions and audit volume filing procedures. • Generate quarterly and on-demand ad hoc competitive analysis reports for strategic analysis.• Developed audience volume analytic tools for the National Sales Team.• Generated monthly, quarterly, & Annual FP&A for USA TODAY’s marketing group.• Worked with business management staff to develop an annual budget plan, monthly and quarterly forecast, and re-forecast as needed.

Responsible for all circulation and membership activities of Science News magazine and the society, including new business development, new member acquisition, customer/member retention, and order fulfillment. My responsibilities include.• Working with Executive staff (CFO, & CEO) to develop an annual budget plan along with an extended budget forecast for the organization.• By managing direct-report staff members to generate marketing and circulation analysis and reports for executive management staff for both strategic and tactical analysis. Including publication audience audit file preparation for an external audit agency.• Worked in a cross-departmental environment to create marketing and budget plans for new projects in an early developmental stage.• Utilized circulation models with various analysis tools to determine and maintain optimum circulation levels.• Managed all fulfillment-related vendor relations, including working closely with outside vendors to develop cost-effective marketing and circulation promotion materials.

Responsible for Circulation model management of National Geographic Adventure and National Geographic Traveler Magazines.* Worked with Circulation Directors to maintain audited circulation levels while optimizing the source mix of the title.* Generate circulation/planning-related analyses and reports for Circulation Directors and others in the organization.* Worked with Circulation Directors for budget preparation.* Utilized circulation models with analysis tools to determine and maintain optimum circulation levels.* Circulation volume audit filing preparation and filing.

* Responsible for Circulation model management of seven magazines.* Worked closely with the Group Circulation Director to maintain audited circulation levels and prepared audit worksheets.* Utilized the MPMW circulation model with various analysis tools to determine and maintain optimum circulation levels.

* Responsible for managing Renewals and Billings for 11 specialized/enthusiast consumer magazine titles.* Work closely with vendors to develop new customer retention programs, while improving response rates.* Responsible for generating monthly, and Quarterly reports to Associate Circulation Director.* Develop and implement test billing and renewal promotions with a complete analysis of test results.* Developed and maintained a budget for customer retention and fulfillment aspects of the magazine.

* Worked for a prominent media consulting company on the West Coast as a freelance consultant to advise clients.* Customized Lighthouse Source Evaluation Model for clients and developed Lighthouse Publishing Model for clients.* Worked with clients’ staff to optimize customer acquisition and retention activities, and generate reports based on findings.

* Responsible for all circulation-related activities for Streaming Media Magazine.* Responsible for generating monthly circulation reports to the publisher and other senior management.* Created and managed all circulation-related budgets.

* Responsible for managing all customer retention and fulfillment activities of internationally distributed, rapidly growing technology/business title.* Managed vendors to develop and implement new email-based billing and renewal programs for the magazine.* Responsible for generating monthly circulation reports to the circulation director.* Develop and implement test billing and renewal promotions with a complete analysis of test results.* Developed and maintained a budget for customer retention and fulfillment aspects of the magazine.

* Managed all circulation activities for domestically and internationally distributed special-interest consumer boating magazine.* Other responsibilities include circulation and distribution of magazine for subscribers and newsstand copies, computer-systems consultation, including network system administration.

* Managed all circulation activities for domestically and internationally distributed special-interest consumer boating magazine.* Other responsibilities include circulation and distribution of magazine for subscribers and newsstand copies, computer-systems consultation, including network system administration.