Tosh Arimura Email & Phone Number

Alexandria, Virginia, United States

United States

• As a subject matter expert with extensive knowledge of audience development and customer retention roles, I provided client-side product development requirements and practical product usage demonstrations to the sales.
• Provide technical solution development and consultation to the sales team members for Darwin CX products.
• Assist in new client onboarding and provide technical solutions to the operational team to ensure the customer success team can provide exceptional customer services.
• Provide subject-matter expert advice and product demonstrations to prospective clients.
• Developed and managed sales reporting and analytical tools for weekly executive staff briefings.
• Developed standardized reporting metrics for the department-wide reporting system.

Washington, District Of Columbia, United States

• Collaborate with the membership retention group to deliver weekly campaign files to meet organizational goals. In this role, I managed a weekly process to segment data, build, manage, and deliver weekly direct response.
• Utilizing the IBM Campaign/Unica-IMAX platform, build, manage, and deliver weekly direct response campaign files to internal clients for the combination of mail and email renewal programs.
• Provide decision-making support for campaign and renewal test activities, including but not limited to developing reporting methods, analyzing test results, and campaign performance analysis.
• Work closely with internal teams of clients to convert and develop legacy analytic reporting platform to automated self-service Tableau platform.
• Provide Print Forecast reports every quarter to an internal client for print collateral usage management.

Reston, Virginia

• Managed a team of Junior Analysts to oversee the daily operation of the membership program from an analytical perspective to ensure the growth and stability of the organization’s membership program. Simultaneously, my.
• Planned and created direct marketing segmentation, utilizing insights from marketing analysis, market trends, and test results.
• Support fundraising staff by the creation of customized reports and mailing lists, developing and implementing policies and procedures, and serving as the liaison with external department staff.
• Identify operational improvements and other areas based on data trends and analysis.
• Work across departments to develop and update database functionality and customization to meet the organization's overall goal.
• Developed and analyzed key marketing metrics to ensure campaigns are meeting engagement, retention, and revenue goals, and developed, and managed financial reporting for the monthly presentation and review.

Mclean, Virginia

• Managed audience volume reporting activities for all externally audited 110 papers nationwide, including USA TODAY. Additionally, I was responsible for generating regularly scheduled audience volume reports for the.
• Provide guidance to local and regional site staff with instructions and audit volume filing procedures.
• Generate quarterly and on-demand ad hoc competitive analysis reports for strategic analysis.
• Developed audience volume analytic tools for the National Sales Team.
• Generated monthly, quarterly, & Annual FP&A for USA TODAY’s marketing group.
• Worked with business management staff to develop an annual budget plan, monthly and quarterly forecast, and re-forecast as needed.

Washington DC

• Responsible for all circulation and membership activities of Science News magazine and the society, including new business development, new member acquisition, customer/member retention, and order fulfillment. My.
• Working with Executive staff (CFO, & CEO) to develop an annual budget plan along with an extended budget forecast for the organization.
• By managing direct-report staff members to generate marketing and circulation analysis and reports for executive management staff for both strategic and tactical analysis. Including publication audience audit file.
• Worked in a cross-departmental environment to create marketing and budget plans for new projects in an early developmental stage.
• Utilized circulation models with various analysis tools to determine and maintain optimum circulation levels.
• Managed all fulfillment-related vendor relations, including working closely with outside vendors to develop cost-effective marketing and circulation promotion materials.

Washington D.C.

Responsible for Circulation model management of National Geographic Adventure and National Geographic Traveler Magazines.* Worked with Circulation Directors to maintain audited circulation levels while optimizing the source mix of the title.* Generate circulation/planning-related analyses and reports for Circulation Directors and others in the.

New Yorok, New York

* Responsible for Circulation model management of seven magazines.* Worked closely with the Group Circulation Director to maintain audited circulation levels and prepared audit worksheets.* Utilized the MPMW circulation model with various analysis tools to determine and maintain optimum circulation levels.

Los Angeles, CA

* Responsible for managing Renewals and Billings for 11 specialized/enthusiast consumer magazine titles.* Work closely with vendors to develop new customer retention programs, while improving response rates.* Responsible for generating monthly, and Quarterly reports to Associate Circulation Director.* Develop and implement test billing and renewal.

Sacramento, California Area

* Worked for a prominent media consulting company on the West Coast as a freelance consultant to advise clients.* Customized Lighthouse Source Evaluation Model for clients and developed Lighthouse Publishing Model for clients.* Worked with clients’ staff to optimize customer acquisition and retention activities, and generate reports based on findings.

San Francisco Bay Area

* Responsible for all circulation-related activities for Streaming Media Magazine.* Responsible for generating monthly circulation reports to the publisher and other senior management.* Created and managed all circulation-related budgets.

San Francisco Bay Area

* Responsible for managing all customer retention and fulfillment activities of internationally distributed, rapidly growing technology/business title.* Managed vendors to develop and implement new email-based billing and renewal programs for the magazine.* Responsible for generating monthly circulation reports to the circulation director.* Develop and.

Ventura, CA

* Managed all circulation activities for domestically and internationally distributed special-interest consumer boating magazine.* Other responsibilities include circulation and distribution of magazine for subscribers and newsstand copies, computer-systems consultation, including network system administration.

Ventura, CA

* Managed all circulation activities for domestically and internationally distributed special-interest consumer boating magazine.* Other responsibilities include circulation and distribution of magazine for subscribers and newsstand copies, computer-systems consultation, including network system administration.