Will Townsend Email & Phone Number

Raleigh-Durham, North Carolina Area

Charlotte, North Carolina

• Functioned as key account owner of a $5M book of business across the Carolinas. Developed direct-to-consumer programs through a comprehensive portfolio of digital, in-store, and print media. Key accounts included.
• Executed the entire delivery cycle of Snyder’s-Lance first digitally integrated program ($120K), which led to a 160% increase in displays over last year.
• Accrued $10M of additional revenue per year through demonstrating ability to be the exclusive provider of all in-store programs for Family Dollar by implementing programs on time and per specifications.
• Managed growth and maturation of 2 employees, resulting in the promotion of one staff person, and an additional leadership role rewarded to the second employee.
• Resolved implementation issue of a past in-store program, securing the largest one-time Burt’s Bees contract of $285K for a future in-store program.
• Presented share of category and top retailer results to Family Dollar on Colgate’s behalf, culminating in a one-time approval on a unique spin bottle in-store program installed at Family Dollar, valued at $90K.

Greater Atlanta Area

Chosen by 30-person Atlanta office to be representative for 3-day training session in New York on implementing SaaS product, Salesforce, within company. Responsible for teaching all necessary applications back to the Atlanta office and handling any future maintenance issues.

Greater Atlanta Area

• Aided Senior Account Director in servicing a $6M book of business while also being the account owner of a $100K territory in the greater Birmingham, AL, and Memphis, TN area.
• Grew Procter & Gamble’s newspaper circular business from $600K to $760K per year while producing Information Resources Incorporated (IRI) sales data.
• Generated new business revenue ($30K) by working with research department to provide mass reach and point of decision data to HTWO Beverage.
• Handled entire scope of a Checkout 51 mobile coupon program for International Paper, and created back-end analysis on non-traditional retailers, conveying client to book another program worth $20K.

Greater Atlanta Area

• Assisted Senior Account Director in the creation of contracts. Handled all items to be delivered to client post signed contract.
• Collaborated with research team to construct a tailored presentation on FY17 key timeframes for Southeastern Mills. Actions culminated in contract worth $850K and managing all phases of acquired programs.
• Achieved agreed-upon 90% installation rate for a Kroger in-store program, which ensured repeat programs for the next three quarters valued at $80K.

Greater Minneapolis-St. Paul Area

• Worked on projects related to Graco and Goody’s brands sold through Target and their specific categories.
• Completed innovative retail planogram for Target’s baby gear merchandise, valued at $400M in annual sales, concluding in program release in January of following year.
• Evaluated Goody’s ROI based on an annual $150K investment in Target Cartwheel mobile coupon app in concert with key Account Manager, accepting finding of only promoting two or three SKUs for following year.

East Longmeadow, MA

• Sales and marketing management focus within Rubbermaid tool brands: Irwin and Lenox
• Major responsibilities included developing sales leads, updating Lenox product lines on distributor websites/catalogs, and traveling with sales reps on customer/prospect calls
• Contributing member of team that closed Lenox’s biggest one-time sale ever
• Incorporated use of Microsoft MapPoint into Lenox sales processes
• Developed multiple new sales leads mining EZ Select database