Working cross-functionally with the Founders, graphic designer, sales and customer service teams. Responsible for driving the overall strategy and day-to-day execution of online marketing efforts for Ecoware and EcoRoll brands.* Management, implementation and measurement of SEO strategy.* Implementation and optimisation of the website's content.* Photography, asset creation for websites, social media, print and other marketing collateral to optimise product… Show more Working cross-functionally with the Founders, graphic designer, sales and customer service teams. Responsible for driving the overall strategy and day-to-day execution of online marketing efforts for Ecoware and EcoRoll brands.* Management, implementation and measurement of SEO strategy.* Implementation and optimisation of the website's content.* Photography, asset creation for websites, social media, print and other marketing collateral to optimise product presentation.* Manage and execution of online marketing calendar and content plans.* Delivery of creative marketing and communication strategies in response to commercial objectives.* Email marketing communications to external partners. Audience management, creation and measurement of email campaigns.* Champion sustainability efforts, engaging with FSC® and Toitū Envirocare partners.* Copywriting website descriptions, social media content and blog posts. Write friendly, awakening, informative marketing communications for both B2B customers as well as the public. Show less

Copywriting, Photography, Digital Marketing + eCommerce, SEO, Product Marketing, Strategic Partnerships, Social Impact + Sustainability

* Implementation and optimisation of the website. Monitor, maintain, and update content to ensure consistency, accuracy, and relevancy.* Management of content creation strategy and execution for on-page SEO.* Photography, photo shoot conception, visuals, and production.* Content production includes research, copywriting, and SEO copywriting. Edit reviews by contributors for clarity and succinctness.* Execution of online marketing calendar and content plans.* Publish content… Show more * Implementation and optimisation of the website. Monitor, maintain, and update content to ensure consistency, accuracy, and relevancy.* Management of content creation strategy and execution for on-page SEO.* Photography, photo shoot conception, visuals, and production.* Content production includes research, copywriting, and SEO copywriting. Edit reviews by contributors for clarity and succinctness.* Execution of online marketing calendar and content plans.* Publish content pieces monthly, including stories, interviews and recipe curation. Show less

Strategic results-focused individual with experience in beauty, fashion, retail and food and beverage marketing and communications. I collaborate with brand owners on holistic strategies to bring purpose to business and elevate brand equity. * Content strategy - copywriting, SEO copywriting, website copy, product descriptions, blog writing, feature articles, manifestos, EDMs.* SEO - online competitor analysis, domain and content auditing, technical SEO, position tracking, keyword… Show more Strategic results-focused individual with experience in beauty, fashion, retail and food and beverage marketing and communications. I collaborate with brand owners on holistic strategies to bring purpose to business and elevate brand equity. * Content strategy - copywriting, SEO copywriting, website copy, product descriptions, blog writing, feature articles, manifestos, EDMs.* SEO - online competitor analysis, domain and content auditing, technical SEO, position tracking, keyword research and online brand visibility reporting.* Email marketing strategy - Mailchimp and Klaviyo clients, email templates, website pop-ups, automation, welcome series creations.* Photography, concept development, creative briefing, mood boarding, production, editing/Lightroom.* Social and environmental responsibility - communication strategies and brand positioning. Show less

The Part-Time Marketing Manager role increased my marketing depth to utilise relevant SEO strategies, social media and email campaigns to increase brand awareness, DTC eCommerce (Shopify) and email revenues, resulting in the following:* Manage e-commerce acquisition — performance, analysis and insights for optimisation opportunities leading to a 105% increase in online sales YoY. Average order value increased by 24% between Q3 20’ and Q4 20’.* Optimise product pages (updated… Show more The Part-Time Marketing Manager role increased my marketing depth to utilise relevant SEO strategies, social media and email campaigns to increase brand awareness, DTC eCommerce (Shopify) and email revenues, resulting in the following:* Manage e-commerce acquisition — performance, analysis and insights for optimisation opportunities leading to a 105% increase in online sales YoY. Average order value increased by 24% between Q3 20’ and Q4 20’.* Optimise product pages (updated imagery, SEO copywriting), adjust site navigation and modify product collections resulting in a 30% increase in conversion rate and a 56% increase in returning customer rate.* An increase in content development, including photography and writing copy for the publishing of social media content daily resulting in a 789% increase in social referral traffic between Q3 20’ and Q4 20’.* Manage online product content, write SEO optimised product and collection descriptions, optimise blog and recipe content resulting in a 213% increase in organic search between Q3 20’ and Q4 20’.* Visually optimise blog and recipe content and focus on value-add, storytelling and internal linking to increase page sessions by 24% and on-page time by 41%.* Manage website updates, promotional and other communications. Create and execute a social media content calendar that integrates key product and brand imperatives.* Implement email campaign schedules and create customer-facing marketing emails that contributed to 43% of the total revenue increase between Q3 20’ and Q4 20’. Show less

During my time as the Digital Marketing Manager at Ceres Organics I was responsible for the following:* Worked closely with Head of Marketing and Brand Manager to effectively define, develop and execute higher-level marketing strategy and deliver a cohesive brand experience.* Defined creative direction; implemented calendarisation of digital content and social media strategy, including copywriting, photography, reporting and occasional paid promotion to drive website traffic… Show more During my time as the Digital Marketing Manager at Ceres Organics I was responsible for the following:* Worked closely with Head of Marketing and Brand Manager to effectively define, develop and execute higher-level marketing strategy and deliver a cohesive brand experience.* Defined creative direction; implemented calendarisation of digital content and social media strategy, including copywriting, photography, reporting and occasional paid promotion to drive website traffic, engagement, and brand advocacy within budget requirements.* Developed the brands’ total share voice on Instagram from 0 to 40k between 2014 and 2018.* Lead website development project and relaunch, including a full content audit and SEO strategy overhaul prioritising customer experience resulting in 344% traffic increase within 24 months. Grew email list by 500% between 2015 and 2018.* Developed the brand narrative for online communications, responsible for producing and writing blog posts, ebooks curated recipe content and social media content, ensuring voice and tone are on-brand. Styled, photographed and produced recipe and product photography. Show less