In my capacity as an independent Marketing & Communications Director, I leverage best practices to manage brand management, messaging strategy, press releases, email marketing & digital communications, design, branding, and professional communications in alignment with company objectives. I oversee 1.5 employees, 2 interns, and 5+ volunteers per project/term with maximum efficiency and productivity. By developing marketing and public relations strategies, I promote nonprofit brand awareness and… Show more In my capacity as an independent Marketing & Communications Director, I leverage best practices to manage brand management, messaging strategy, press releases, email marketing & digital communications, design, branding, and professional communications in alignment with company objectives. I oversee 1.5 employees, 2 interns, and 5+ volunteers per project/term with maximum efficiency and productivity. By developing marketing and public relations strategies, I promote nonprofit brand awareness and fundraising.Further, I maneuver project deliverables for awareness events, galas, conferences and meetings to ensure proper executive review, editorial, and brand adherence. My work involves drafting event scripts and fundraising content; managing digital & print campaigns for nonprofits and businesses including an annual walk that convened 4k+ walkers and yielded $550k for 2 years and an inaugural online gala event that raised $45k+ for supportive mental health resources. Deliverables also include executing marketing and fund development projects, communication tactics, style guidelines, and social media strategies to enhance the performance of organizational communications.This role has allowed me to direct in-house design functions to optimize the presentation and branding of online content, publications, & event materials. I conceptualize and develop graphic designs, including managing CMS and mentoring cross-functional staff on CMS. Lastly, I spearhead legislative advocacy and outreach activities and deliver analytics reports to stakeholders. Show less

Having served as a Director of Marketing and Public Relations, I managed the relationship and communications initiatives between a nonprofit organization and a premier football conference. I facilitated financial support totaling nearly $2M and recommended future initiatives to drive the recruitment of new donors. Moreover, I ensured the successful media partnership, producing and airing a monthly TV series aimed at child-specific, parental recruitment efforts. This involved promoting the… Show more Having served as a Director of Marketing and Public Relations, I managed the relationship and communications initiatives between a nonprofit organization and a premier football conference. I facilitated financial support totaling nearly $2M and recommended future initiatives to drive the recruitment of new donors. Moreover, I ensured the successful media partnership, producing and airing a monthly TV series aimed at child-specific, parental recruitment efforts. This involved promoting the series on websites and social media platforms, yielding $100K in annual advertising support.By designing and analyzing campaigns according to standards, I achieved a 10% annual increase in acquisition. I connected senior leadership and programs with nearly 300 employees across 8 in-person and remote sites. Integral to my job was to advocate for the participation of program leaders and participants in presentations related to child welfare, particularly foster care and adoption. Also, I accounted for managing 1 employee to guarantee timely and accurate execution of tasks. Show less

As Communications Director, I established an internal creative services function that saved the company 25k-50k per year in agency and printing fees. I ensured the successful media partnership, producing and airing a series of PSAs promoted on websites and social media platforms, yielded $100K in annual advertising support. I addressed mental health and mental illnesses by developing multicultural, bilingual communications, and marketing tactics. By organizing the annual board of directors and… Show more As Communications Director, I established an internal creative services function that saved the company 25k-50k per year in agency and printing fees. I ensured the successful media partnership, producing and airing a series of PSAs promoted on websites and social media platforms, yielded $100K in annual advertising support. I addressed mental health and mental illnesses by developing multicultural, bilingual communications, and marketing tactics. By organizing the annual board of directors and community outreach events, I achieved a 150% increase in attendance.Additionally, I developed and executed a communications and marketing internship program with 2-8 interns participating annually. My other duties include amplifying co-branded awareness relationships with nonprofits, area universities, or professional trade associations. I effectively mentored 40-75 volunteers for participation in quarterly and annual awareness projects.I drafted content, such as press releases, speeches, op-eds, external newsletters, and marketing materials. Also, I acted as a local, state, and national spokesperson/speaker, and organization state leader for national education, public relations, and communications efforts. I promptly responded to public information requests and university research projects. I showcased and explained organizational data for donor education materials, educational outreach, and initiatives. I captured and assessed public engagement across social media platforms and publications by implementing surveys.Immersed in public messaging dissemination, I also interfaced with team members to create and distribute emergency notifications through website updates & digital messaging. Lastly, I tracked engagement across social media platforms to generate data-driven decisions about public messaging. Show less