Tracie Jackson Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Inglewood, California, United States

Anaheim, Ca

ENTERPRISE IMPACT:• Directed and developed all aspects of marketing campaigns for the Anaheim Ducks Hockey Team.• Designed and deployed integrated marketing activation programs with Corporate Partnership department sponsors.• Drove fan engagement through social media, web, in-game, and on-site partner activation. Created and executed the successful marketing campaign for the regular season and Stanley Cup playoffs. Collaborated to create successful partnership activation… Show more ENTERPRISE IMPACT:• Directed and developed all aspects of marketing campaigns for the Anaheim Ducks Hockey Team.• Designed and deployed integrated marketing activation programs with Corporate Partnership department sponsors.• Drove fan engagement through social media, web, in-game, and on-site partner activation. Created and executed the successful marketing campaign for the regular season and Stanley Cup playoffs. Collaborated to create successful partnership activation, advertising, and promotional appearance.• Exceeded sales goals for individual tickets sales driving increases by targeting customer retention and renewals through advertising strategies, third-party promotions, and internal assets.• Increased ticket sales improved sponsor activation and fan brand affinity by ensuring clear communication of marketing message across all properties. Penetration included mobile promotion, text messaging, television and radio broadcasts, anaheimducks.com, email newsletters, and ingame promotions.• Directed the marketing launch of the new Anaheim Ducks Team Store powered by Reebok, including original Ducks-created merchandise and fan engagement elements that achieved the highest-grossing revenue numbers in team history.• Led the restructuring of the Ducks and Honda Center Marketing Teams and Street Team, which delivered improved operations and workflow, promotional outreach across all departments.• Developed branding and created a cohesive feel and look for 7 rinks owned and operated by the Ducks.• Managed and streamlined player brand initiatives and participation in business operations activities, developed player usage concepts to ensure alignment with NHLPA and NHL regulations, and increased player participation in internal fan program, team store merchandising, and sponsor integration. Show less

Anaheim, Ca

ENTERPRISE IMPACT:• Oversight for marketing strategies and plans for AAM events such as Anaheim Storm Professional Indoor Lacrosse Team, Fight Night at the Pond, John R. Wooden Classic, World Gymnastics Championships, Olympic Team Trails for Gymnastics, World Badminton Championships, Dolly Parton, and Flying U Radio.• Created original programming for John Wooden Classic integrating Special Olympics athletes and participating teams.• Designed marketing strategies for company… Show more ENTERPRISE IMPACT:• Oversight for marketing strategies and plans for AAM events such as Anaheim Storm Professional Indoor Lacrosse Team, Fight Night at the Pond, John R. Wooden Classic, World Gymnastics Championships, Olympic Team Trails for Gymnastics, World Badminton Championships, Dolly Parton, and Flying U Radio.• Created original programming for John Wooden Classic integrating Special Olympics athletes and participating teams.• Designed marketing strategies for company operating entities which included the startup of the Lacrosse Team Storm. • Served as marketing representative for the USA Badminton in London for the presentation of the World Championships. Show less

Master'S Degree, Broadcast, Print, Public Relations & Journalism

Bachelor'S Degree, Communications/Sociology