Tracy Berkeley, Cdme Email & Phone Number

As CEO of the Bermuda Tourism Authority, I am driven by a singular mission: to position Bermuda as the premier destination for global travelers. With a deep understanding of the power of culture and people, honed through a diverse career in international business, insurance, and hospitality, I lead with a focus on innovation, growth, and sustainability.My journey in leadership spans over two decades, during which I’ve been at the forefront of shaping organizational cultures, driving business transformations, and leading high-performance teams across various industries. Today, I channel this expertise into spearheading Bermuda’s post-COVID tourism resurgence, ensuring our island not only rebounds but thrives on the global stage.At the BTA, I champion initiatives that align with the National Tourism Plan—strategically enhancing our global visibility, building robust industry partnerships, and nurturing the next generation of hospitality leaders through rigorous standards and training programs. My approach is hands-on, results-oriented, and deeply collaborative, ensuring that every decision serves to elevate Bermuda’s tourism profile and deliver tangible benefits to our stakeholders.My leadership is rooted in a commitment to excellence, innovation, and inclusivity—creating a Bermuda that is not just a destination, but an experience that resonates worldwide.

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  Chief Executive Officer

  Bermuda Tourism Authority

  Mar 2023 - Present - Hamilton, Bermuda