Tracy Leblanc Email & Phone Number

Buffalo, New York, United States

My diverse marketing experience allows me to provide a wide range of services. From strategy, advertising campaigns, grants, and proposals, I can assist your business in a variety of ways.

Buffalo, New York, United States

• Managed eight-person team responsible for marketing materials, advertising, internal and external communications, website, social media, grant proposals, community outreach and fundraising
• Member of senior management team responsible for transforming BestSelf Behavioral Health into the largest community-based behavioral health organization serving children and adults in WNY
• Since 2012, BestSelf’s budget grew 470% from $16 million to $94 million, employees increased 430% from 225 to 1,200+, and clients served increased 525% to more than 40,000 individuals
• Secured more than $40 million in funding from foundations and government for new and existing programs
• Rebranded new organization, BestSelf Behavioral Health, which was created after the merger of Child and Adolescent Treatment Services and Lake Shore Behavioral Health in June 2017
• Coordinated with external advertising agencies and other vendors when required

Buffalo/Niagara, New York Area

Buffalo/Niagara, New York Area

Internal and External Marketing CommunicationsCommunity OutreachGovernment and Foundation GrantsWebsite and Social Media

Buffalo/Niagara, New York Area

Designed an integrated marketing strategy for a diverse nonprofit agency with no previous internal marketing support. Included creating marketing materials, designing website, improving internal communications, and increasing visibility in the communityInternal and External Marketing CommunicationsCommunity OutreachGovernment and Foundation GrantsWebsite.

Foundation & Alumni RelationsFund Development Officer 2011 to 2012* Team member of successful Niagara College Building Futures Campaign raising $17.7 million, 107% of goal* Increased net revenue at Niagara College Foundation fundraising events by more than 42%* In 2008, successfully rebranded the Niagara College Foundation Seafood Gala held annually at the.

Operated the Friendship Festival, an international celebration of the relationship between the US and Canada with an annual budget of $1+ million. Attracted over 150,000 people annually to events held; * Guided the Friendship Festival to become one of the Top 50 Festivals in Ontario.* Introduced smart card technology to the Friendship Festival - increasing.

Event marketing, promotion, public and media relations company* Coordinated Opening and Closing Ceremonies ($300,000 budget) for premier international masters track and field championships with 5,500 athletes from 80 different countries.Clients included World Veterans’ Athletic Championships, Ringling Brothers and Barnum & Bailey Circus, Walt Disney’s.

Full service advertising, marketing and public relations agency* Grew Erie County Fair’s attendance 55% (550,000 to 850,000) placing it in the top 25 fairs in North America.* Supervised Trico Products’ National Hockey League sponsorship, one of only two international NHL sponsors.* Created Marineland advertisement that scored the highest STARCH readership.

Bachelor'S Degree, Business Studies

Associates, Retail Management

Regents