My diverse marketing experience allows me to provide a wide range of services. From strategy, advertising campaigns, grants, and proposals, I can assist your business in a variety of ways.

● Managed eight-person team responsible for marketing materials, advertising, internal and external communications, website, social media, grant proposals, community outreach and fundraising● Member of senior management team responsible for transforming BestSelf Behavioral Health into the largest community-based behavioral health organization serving children and adults in WNY● Since 2012, BestSelf’s budget grew 470% from $16 million to $94 million, employees increased 430% from 225 to 1,200+, and clients served increased 525% to more than 40,000 individuals● Secured more than $40 million in funding from foundations and government for new and existing programs● Rebranded new organization, BestSelf Behavioral Health, which was created after the merger of Child and Adolescent Treatment Services and Lake Shore Behavioral Health in June 2017● Coordinated with external advertising agencies and other vendors when required● Led $10.5 million capital campaign for the Child Advocacy Center at BestSelf● Established and maintained relationships with community partners

Internal and External Marketing CommunicationsCommunity OutreachGovernment and Foundation GrantsWebsite and Social Media

Designed an integrated marketing strategy for a diverse nonprofit agency with no previous internal marketing support. Included creating marketing materials, designing website, improving internal communications, and increasing visibility in the communityInternal and External Marketing CommunicationsCommunity OutreachGovernment and Foundation GrantsWebsite and Social Media

Foundation & Alumni RelationsFund Development Officer 2011 to 2012* Team member of successful Niagara College Building Futures Campaign raising $17.7 million, 107% of goal* Increased net revenue at Niagara College Foundation fundraising events by more than 42%* In 2008, successfully rebranded the Niagara College Foundation Seafood Gala held annually at the Niagara Fallsview Casino Resort. Gala sold out each year, attracted more than 700 business, community & educational leaders, raised $140,000+ per year and became the Niagara region’s premier social and fundraising event* Developed marketing and communication strategies for department initiatives.* Produced video and multi-media presentations. * Redesigned and maintained department website.* Initiated and maintained relationships with sponsors for the annual Seafood Gala, Golf Classic and other Foundation events. Part Time Faculty 2011 to 2012* Public Relations Post Graduate Program - Organizational Communications* Public Relations Post Graduate Program - Special Event Development and ManagementFoundation & Alumni RelationsCampaign Project Officer 2008 to 2011* Developed marketing and support materials for Building Futures capital campaign.* Researched potential donors and create innovative fundraising strategies for capital campaign.Foundation & Alumni RelationsProject Development Officer 2007 to 2008* Explored and implemented new initiatives and special projects to raise funds for the Foundation.* Coordinator of fundraising and sponsorship for the Seafood Gala, Golf Classic, and other foundation events.Centre for Community LeadershipEvent Coordinator 2006 to 2007* Presenter at “Fundraising Roundtable Workshop” for charities and not-for-profit organizations.* Managed contract from the Canadian Volunteer Initiative to create awareness of resources available for organizations utilizing volunteers.

Operated the Friendship Festival, an international celebration of the relationship between the US and Canada with an annual budget of $1+ million. Attracted over 150,000 people annually to events held; * Guided the Friendship Festival to become one of the Top 50 Festivals in Ontario.* Introduced smart card technology to the Friendship Festival - increasing net revenue at the Beer Garden 44%, Food Concessions 43% and the Midway 73% over a three-year period.* Oversaw all aspects of festival: personnel, budget, finances, operations, public relations, and marketing. * Acted as primary spokesperson and contact for media, regulatory and government agencies.

Event marketing, promotion, public and media relations company* Coordinated Opening and Closing Ceremonies ($300,000 budget) for premier international masters track and field championships with 5,500 athletes from 80 different countries.Clients included World Veterans’ Athletic Championships, Ringling Brothers and Barnum & Bailey Circus, Walt Disney’s World on Ice, Erie County Fair, Mirvish Productions (Princess of Wales and The Royal Alexandra Theatres-Toronto).

Full service advertising, marketing and public relations agency* Grew Erie County Fair’s attendance 55% (550,000 to 850,000) placing it in the top 25 fairs in North America.* Supervised Trico Products’ National Hockey League sponsorship, one of only two international NHL sponsors.* Created Marineland advertisement that scored the highest STARCH readership scores ever recorded.Clients included Blue Shield of WNY, Bryant & Stratton Business Institute, Burger King of Western New York, Capitol Region Blue Shield, Coca-Cola Bottlers of Buffalo, Delaware North, Erie County Fair, Gleason Torsen, Greene & Kellogg, Kissing Bridge Ski Resort, Lee Distributing, Marineland, Mernan Chevrolet, NYNEX Mobile Communications, Niagara Falls Ontario Visitors & Convention Bureau, Ringling Bros. and Barnum & Bailey Circus, Sherkston Beaches, The Chautauqua Institution, Trico Products, Upstate Medicare B Operations Center, Walt Disney’s World on Ice.