Tracy Leblanc Email & Phone Number

Chicago, IL, US

Minneapolis, Minnesota, United States

Managed digital and paper communications and marketing for the Office of Health Promotion. Created informational campaigns around sleep, substance use, and mental health to enact positive behavioral change. Developed a website for parent resources.

Studied how people communicate irony through digital platforms and detect fake news on social media. Contributed to all aspects of the research process including preregistration, experimental design, online and in-person data collection, data analysis, and research presentation.

Worked with the Sales, Marketing, and Product Development teams. Connected with alumni to become content creators and facilitated panels in order to create necessary app content. Proposed workflows and interfaces for the app. Consulted with the executive team on strategies for improving sales and user growth.

Transcribed and coded 80 20-minute videos in order to conduct an analysis on workplace body language.

Research Fellow for the Program for Research in Markets and Organizations (PRIMO). Conducted behavioral economics research with professors Kate Barasz, Ryan Buell, Leslie John, Michael Norton, Alison Wood Brooks, and Ting Zhang on projects surrounding conservation dynamics and donor decision-making. Created surveys on Qualtrics and assisted with.

Conducted a literature review about social support mechanisms on online platforms in order to design a wellness app in collaboration with a large insurance company. Assisted with qualitative data collection from user focus groups for new cost-benefit tool iterations.

Houston, Texas

Co-developed an organizational cultural assessment tool by researching current literature and market trends for a consulting firm focused on organizational culture and change management. Developed a self-paced online course for clients based on in-person workshops. Assisted with facilitating two design thinking workshops with over 30 people in each.

Warwick, Rhode Island

Analyzed member contact patterns and other relevant data at an internet-based, custom spirit wear start-up. Promoted and communicated with club members to help create online websites for personalized sports gear. Initiated research and design for a rewards and referral program and presented graphs on findings. Consolidated website design details to create.

Omaha, Nebraska

Researched cognition and memory by tracing hippocampi in fMRIs on the Slicer program to measure the correlation between memory and hippocampus size. Assisted fellow members with administering TMS on participants.

Omaha, Nebraska

Assisted the Human Resource department by creating job descriptions and reviewed I-9 forms to verify compliance. Designed and organized talent recruiting print and non-print material.

Bachelor Of Arts - Ba, Cognitive Science/Neuroscience

Education record

Activities and Societies: Acapella, Theater, Student Government