Tracy V. Email & Phone Number

A highly experienced and qualified marketing and communications leader with a proven record operating at senior management and board level. Accomplished in developing and leading high-performing teams, as well as engaging with agencies and maximising external partnerships.With core creative problem-solving skills, someone who can plan and deliver an ambitious growth strategy for brand awareness and engagement, alongside brand reputation management. Always market oriented, with a focus on delivering research and survey analysis to accurately understand the customer as well as the community. A keen listener and observer who utilises data to inform segmentation and audience targeting. Skilled in brand positioning, developing and implementing strategy and planning tactics across multiple digital and traditional channels to deliver a full integrated marketing communications programme. Experienced in developing media relations and identifying positive collaborative opportunities to increase the brand’s share of voice, as well as educate, inform and then learn from audience feedback. Adept at developing joint partnerships to maximise mutually-beneficial activities while securing joint funding or sponsorship. Confident in the role of brand ambassador and industry spokesperson. Experienced in writing published articles and instigating meaningful dialogue with, and presenting to, stakeholder groups including private business, public sector organisations, charities, educational providers and government institutions.A firm exponent of knowledge-sharing and peer learning. Always striving to enhance performance through testing and metrics analysis. Possesses the ability to consistently deliver exceptional quality internal and external communications effectively with a positive, calm and reflective style of operational leadership.

Listed skills include Social Media, Copywriting, Web Editing, Microsoft Office, and 37 others.