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I am an experienced digital marketing professional with several certifications, awards, and a track record of success. I have designed, created, repaired, managed, and consulted on Sponsored Search, Search Optimization, Retargeting, Online Display, and Web Analytic initiatives for Fortune 100 enterprises, sole proprietorships, B2B companies, and B2C companies of all types and sizes. I hold a Bachelor's degree in Advertising and a Master's degree in Business Administration with a marketing concentration. I attend conferences and read daily to stay on top of the ever-changing digital marketing industry.I have held multiple leadership positions and believe strongly in the value of functional teamwork.Specialties: Search Marketing, SEM, SEO, PPC, CPC, Sponsored Search, Retargeting, Remarketing, A/B and multivariate testing, Social Media Strategy, Google AdWords, Microsoft adCenter, LinkedIn Ads, Facebook Advertising, Google Analytics, Omniture SiteCatalyst, Google Merchant,HubSpot, various web content management systems, and more.
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OwnerTracy A Henry Digital MarketingSaint Paul, Mn, Us -
Search Marketing StrategistSolventum Nov 2016 - Present• Lead all organic and paid search marketing strategy for 3M Health Care Business Group• Responsible for performance and ROI of all paid search campaigns globally (primarily B2B and including SaaS)• Responsible for improvement in organic search visibility and traffic• Directed account structure, keyword, ad copy, landing page, and ad extension strategy to drive conversions• Guided team of internal resources and external partners to activate and manage paid search, display, and video ad campaigns• Analyzed organic search traffic data for optimization opportunities• Developed content strategies to address content gaps• Troubleshoot flaws impairing technical SEO• Facilitated and led training and seminars for all relevant marketers and audiences -
PresidentMounds View Irondale Hockey Foundation Apr 2024 - Present• Elected board member responsible for the promotion and funding of youth hockey. -
Director Of Digital MarketingRisdall Marketing Group Mar 2013 - Nov 2016Minneapolis, Mn, Us• Develop comprehensive and successful digital marketing strategies for a variety of B2B and B2C clients. • Design, manage, and execute tactical campaigns to support marketing objectives. • Manage team of digital marketing professionals to ensure success of all digital marketing campaigns for all agency clients. -
Seo AnalystBest Buy Aug 2012 - Mar 2013Richfield, Minnesota, Us• Analyze primary ecommerce website for SEO enhancement opportunities utilizing SEO tools including Screaming Frog, Conductor Searchlight, SEOMoz, OpenSiteExplorer, Adobe SiteCatalyst, Zamanta, and others.• Create compelling SEO business cases to present to leadership responsible for site architecture, development, content, and operations.• Oversee the execution of SEO recommendations, then monitor and report results of SEO enhancements. -
Senior Search MarketerSpyder Trap Online Marketing Apr 2011 - Aug 2012Minneapolis, Mn, Us• Lead comprehensive search optimization (SEO) projects, performed search optimization audits, created strategic search optimization plans, and implement optimization strategies on website via CMS.• Utilized applications, web tools, and analytics to discover search needs and opportunities for improved organic performance.• Improved and/or created sponsored online ad campaigns through Google AdWords, Microsoft adCenter, LinkedIn, Facebook Ads, Promoted Tweets, AdMob, and other platforms for Fortune 100, Fortune 500, and other large local companies.• Create and interpret detailed analytic reports with a focus on key learnings and strategic planning. -
District Marketing ManagerDex Media Mar 2005 - Dec 2010Dallas, Tx, Us• Coordinating marketing efforts for local sales office• Conducted digital product focused sales training• Led sales team to outstanding results
Tracy Henry Skills
Tracy Henry Education Details
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St. Cloud State University - Herberger Business SchoolBusiness Administration -
St. Cloud State UniversityMass Communication - Advertising
Frequently Asked Questions about Tracy Henry
What company does Tracy Henry work for?
Tracy Henry works for Tracy A Henry Digital Marketing
What is Tracy Henry's role at the current company?
Tracy Henry's current role is Owner.
What is Tracy Henry's email address?
Tracy Henry's email address is tr****@****hoo.com
What is Tracy Henry's direct phone number?
Tracy Henry's direct phone number is +165128*****
What schools did Tracy Henry attend?
Tracy Henry attended St. Cloud State University - Herberger Business School, St. Cloud State University.
What are some of Tracy Henry's interests?
Tracy Henry has interest in Marketing, College Hockey, Advertising, Seo, Woodworking, Brewing, Sem.
What skills is Tracy Henry known for?
Tracy Henry has skills like Sem, Google Analytics, Google Adwords, Ppc, Seo, Online Marketing, Search Advertising, Web Analytics, Analytics, Facebook, Digital Marketing, Social Media Marketing.
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