Tracy Dickerson Email & Phone Number

Zurich, Zurich, Ch

• Provide strategic leadership for Zurich UK’s proactive media engagement with a team of six• Develop an integrated comms strategy through creative story telling in line with the wider strategy • Create consumer campaigns which promote core business areas and connect emotionally with customers• Deliver business focussed campaigns which amplify brand values • Provide strategic counsel to the CEO and senior management team from profile building through to corporate PR and results• Manage consumer and corporate PR agency relationships and drive value through collaboration• Crisis and reputation management, working with the wider group function

Zurich, Zurich, Ch

PR by NorthStar is a fluff free boutique PR agency which specialises in developing media strategies for energetic young brands, entrepreneurs and challenger brands. Clients include Vistage, money.co.uk, Centre for Retail Research, Pockit.com, Glassdoor, Open University, Experian, Zurich and Purple Bricks.

San Francisco, Ca, Us

London, England, Gb

• Develop PR strategy for the shopping and travel channels in line with business priorities across all markets• Co-ordinate activity with agency teams across Europe alongside the hub agency team at Red Consultancy • Manage, motivate and develop in-house PR Managers for UK, Travel and France (based in Paris)• Devise and disseminate pan-European campaigns to generate shareable content for all marketing disciplines• Manage PR team to ensure external PR agencies effectively and accurately develop localised campaigns• Manage PR budget (£1 million) and report to the board on the effectiveness of PR activity against objectives• Strengthen relationships with key media in priority markets • Guide and advise Kelkoo’s management team on all PR related issues• Position Kelkoo as a thought leader in online retail, working with key economists to develop industry data• Manage social media activity alongside PR campaigns where possible

London, England, Gb

• Alongside the PR Director establish and build PR function, recruit both in-house and external agency teams, set up suppliers, establish PR evaluation systems, train spokespeople and introduce Kelkoo to the media• Develop consumer PR strategy and implement activity in the UK and France in line with EMEA strategy• Drive consumer, social and trade campaigns in the UK and France - integrating with all marketing disciplines• Manage the local execution of pan-European campaigns in the UK and France• Recruit and manage UK and French PR Managers in local markets alongside agency teams • Generate 3,000 pieces of coverage in the UK and 1,300 in France across the shopping and travel channels• Provide guidance and training to Kelkoo spokespeople• Develop relationships with print, broadcast and trade media in the UK through meetings and events• Analyse and report all campaign results to the business

London, London, Gb

Consumer, finance and automotive PR Manager.

London, London, Gb

Leading communications activity on banking, savings and mortgage products

London, Gb

London, London, Gb

Gb

Level 7 Apprenticeship, The Imperial And Corndel Executive Development Programme

Ba Honours, Public Relations And Business Studies