Tracy Mueller Email & Phone Number

Texas, United States

New York / Dallas

Greater New York City Area / Dallas, Tx

Focused on creating optimal customer experiences through go-to-market strategies to identify new audiences, build engagement and drive acquisition throughout the marketing ecosystem. Analyze customer behavior data to uncover meaningful prospect segments and reveal target personas, the journey paths they take to achieve a specific goal and quantifying the impact on KPIs.Work with analytics and data science resources to define goals, inform the testing matrix, and develop robust scorecard to inform potential shifts to optimize user experience and drive conversions/goals. Leverage a wide set of marketing tools and web diagnostics to identify the levers needed to enhance customer journey, deepen brand awareness and drive connection between my clients and their consumers. Passionate to test emerging media platforms and technologies to create new relevant experiences for customers.

Dallas, Texas

- Launched a holistic marketing strategy to build consistent messaging and increase donations to cultivate supporters driving a 12% lift in revenue, 65% increase in engagement, and 52% growth in audience reach.- Championed the use of data analytics and social listening tools to identify and eliminate revenue barriers enterprise-wide resulting in deepened trust with internal and external stakeholders, and increased support of innovative problem-solving for the organization.- Onboarded innovative platforms including crowdfunding, merchandise solutions, and emerging social platforms to unlock unprecedented revenue and engagement.- Partnered with the Ad Council to create multi-cultural targeted awareness campaign driving behavioral change in a high-risk community.- Fostered Facebook beta partnership to launch giving products resulting in 552% increase in social revenue generation.- Developed unprecedented social campaign for Mother’s Day 2016 on Facebook which resulted in 26.3M branded filter uploads and more than 600K clicks to donate. This activation led to incremental revenue streams, online revenue growth of 20% and an increase in Komen’s social footprint. Twitter following has doubled and Facebook fans and engagement have increased over 60% and 300% respectively.- Directed SEO/SEM strategy resulting in an increase in site metrics and page rankings on Google.- Managed Komen merchandise program, including e-commerce platform management.- Launched the first-ever DIY fundraising platform to support personal fundraising online and offline.

Dallas, Tx

• Created a robust content strategy practice and integrated marketing calendar organization-wide.• Oversaw the full website redesign with an aggressive timeline to launch in 6 months and on budget. New website has delivered a 30% increase in online revenue and 33% increase in traffic.• Administered a new social media contest to infuse excitement into Komen’s 5K race series. Contest received over 70K votes and 5K opt-ins for future communication.• Launched Komen’s blogger outreach program. This influencer strategy led to development of an annual blogger summit which changed perceptions from neutral to positive and increased brand mentions in the digital space.• Worked with entertainment agency to develop a new millennial targeted fundraising platform expected to generate$3MM in incremental revenue.

Dallas, Tx

Led the development of marketing campaign integrations among cross-functional teams for top tier clients in the travel, consumer-packaged goods, health and beauty, retail, pharmaceutical, and shopper marketing industries. Managed new business development communications deliverables supporting $40MM digital marketing agency.• Maintained average annual new client win rate of 40%, supporting acquisition of $14-$16 million in new business annually, and above industry average conversion rates (from qualifying to final stage reviews). • Led project teams by organizing complex work streams to produce engaging marketing programs to achieve client business objectives.• Created custom presentations highlighting marketing strategies to secure new client relationships with industry leaders, including GlaxoSmithKline, Eli Lilly and Company, Procter & Gamble, The Coca-Cola Company, Pfizer, Louisville Slugger, Galderma, Samsung, Verizon, and Wells Fargo.• Developed benchmarks for sales operations including: Salesforce reports, commission reports, and business development performance indicators• Supported the C-suite executives with marketing and research collateral• Fostered strategic partnerships with internal teams and external partners to maximize marketing efforts.

• Managed all proposals and federal bid opportunities, from kickoff to final submission • Tasks included RFP qualification and procurement• Developed internal and external communications• Oversaw conference planning and attendance• Built vendor relationships• Negotiated contracts• Managed budget allocation• Conducted strategic business planning

Irving, Tx

• Served as key point of contact for new healthcare professional relocations• Liaison between hospital administrators and doctors, nurses, and other HCPs• Developed a support department to manage all licensing and background initiatives• Oversaw contract negotiations• Managed all vendor relationships

B.S., Advertising & Public Relations

Activities and Societies: PRSSA, Young Life

Bachelor'S Degree, Mass Communications

Activities and Societies: Softball Raider Sisters for Christ